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NEW MOBILE ENTERTAINMENT PROPOSITION

The Israeli provider of ad-funded entertainment, innerActive Smart Media, has teamed up with Italian mobile entertainment firm Buongiorno to offer its customers free ad-supported games, IM and Video content, opening up interesting mobile marketing possibilities.
 
A spokesman for the venture said that innerActive's innovative and effective way of reaching target mobile users with ads and incentives will appeal to both major mobile advertisers and ad agencies.
 
HotSMS.com, part of Buongiorno Marketing Services, will offer the joint service directly to its members in return for viewing non-intrusive, contextual advertisements and product placements that are dynamically embedded in-content. The advertising sales will be handled by HotSMS.
 
Results from earlier trials of innerActive's platform have produced impressive click-through results for brand owners of around 40 percent, as well as downloads ten times higher than for paid games. These results are at least partly due to the platform's 'self-learning' capability, which learns what offers and incentives users respond to and modifies future promotions accordingly.
 
The ad-funded model also gives content owners, brand owners and portals access to valuable new mobile user segments: in trials, 78 percent of game players were new users who had never downloaded a game before. Users can also share ad-funded content for free with others, thereby creating a strong viral market that can be profiled and targeted.
 
Ziv Elul, co-founder and co-CEO of innerActive claims that offering free games to users in return for viewing advertisements and promotional offers, opens up a valuable new untapped market for advertisers, content owners and portals and also provides users that are unwilling to pay for premium content with a high quality, yet free, alternative.
 
"The agreement with Buongiorno to use our technology represents a major step forward in this nascent sector," he says.
 
Commenting on the ad sales potential, Ruben Troostwijk, the md at HotSMS, says: "Our ad sales experience combined with innerActive's ad-funded entertainment channel is sure to be a winning combination."
 
The agreement marks the second commercial launch of innerActive's ad-funded entertainment channel; the company, which was founded in 2005, has been working with mobile operator Cellcom in Israel since March 2007.

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Gambling News :

Local Florida Poker Pros Scam Marc Klang For $500k - Previous scumbag rightfully wins over $500,000 gambling against a conglomerate of local poker pros. After using every excuse possible, said group decides they are not paying out any money. After some time they pay out $43k of 500k. Winner warns community of the groups actions to prevent similar future scams.

2017 Super High Roller Bowl Schedule - Poker Central, POKER PROductions and the Aria Resort & Casino have released details on the 2017 Super High Roller Bowl taking place 28-31 May.

Super Multitimes Progressive HD Slot - This 3-row, 5-reel slot features Multipliers, Wilds, Free Spins and four Progressive Jackpot levels offering increasing wins to heighten player engagement.

2017 Aussie Milliona Updates Events 2,3,4 - Taiwan's James Chen bested Australian Rainer Quel heads up to win the first championship ring of the series in which he defeated a field of 48 players in Event 2: $2,500 H.O.R.S.E. earning the top prize of AUD$39,700.

Juventus name VWin as Partner - “We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high potential markets such as this one,” Giorgio Ricci, co-chief revenue officer & head of global partnerships and global revenue for Juventus said.

Luckia Group 2016 Results - The group reports record turnover of Euro 269.66 million, up 12 percent over full year 2015 with EBITDA standing at Euro 44 million, a 26 percent increase over the previous year.

Fire Rooster Slot Launches - This 5-reel, graphic-rich slot is based on the Chinese legend, The Rooster’s Lament, in which the Jade Emperor chooses specific animals to represent the months of the year.

n2-Live Updates - The company promises new features designed to enhance the playing experience that “further distance our gaming solutions from the ‘me too’ products currently available in the market place.”

Betfred FY 2016 - Betfred has seemingly reversed its fortunes with a strong 2016 delivering a GBP 28,438,000 operating profit as opposed to the GBP 77,312,000 loss in fiscal year 2015.

BetConstruct has joined the National Council on Problem Gambling - BetConstruct has joined the National Council on Problem Gambling (NCPG) saying it feels a duty to support an organization that strives to keep gaming fun and safe for all.

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