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NEW STUDY ON SOCIAL CASINO ACTIVITY
Wednesday September 2,2015 : NEW STUDY ON SOCIAL CASINO ACTIVITY
Market research firm report finds paying audience is 59 percent male, 55 percent aged 21-35.
New research into social casino activity has been published by global research firm Newzoo, which reports that nearly half of US social casino players spend money on the games.
The market research firm analysed players of 17 casino franchises in the United States and Western Europe, and found that 46 percent spent real money in the past six months...about the same as the more general mobile gaming audience and up 10 percent year-on-year.
The study included the demographics of real-money social casino players, and found that this was mainly male and in the 21 to 35 year age bracket. Males made up 59 percent of the market, with the 21-35 age-group constituting 55 percent of the paying social casino audience.
It reported that social casino gamers play an average of 5.6 titles in the genre, with most of them spending 2-5 hours per week on their favourite title.
Researchers found that the game with the best monetisation conversion rate was Hit it Rich!, while Slot Bonanza achieved the most engagement, with 7.5 percent of players spending 15 hours or more with the game on a weekly basis.
Big Fish Casino was the biggest competitor for most of the franchises Newzoo analysed, and featured in most of the lists of favoured sites that respondents said they used.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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