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NEW STUDY ON SOCIAL CASINO ACTIVITY
Wednesday September 2,2015 : NEW STUDY ON SOCIAL CASINO ACTIVITY
Market research firm report finds paying audience is 59 percent male, 55 percent aged 21-35.
New research into social casino activity has been published by global research firm Newzoo, which reports that nearly half of US social casino players spend money on the games.
The market research firm analysed players of 17 casino franchises in the United States and Western Europe, and found that 46 percent spent real money in the past six months...about the same as the more general mobile gaming audience and up 10 percent year-on-year.
The study included the demographics of real-money social casino players, and found that this was mainly male and in the 21 to 35 year age bracket. Males made up 59 percent of the market, with the 21-35 age-group constituting 55 percent of the paying social casino audience.
It reported that social casino gamers play an average of 5.6 titles in the genre, with most of them spending 2-5 hours per week on their favourite title.
Researchers found that the game with the best monetisation conversion rate was Hit it Rich!, while Slot Bonanza achieved the most engagement, with 7.5 percent of players spending 15 hours or more with the game on a weekly basis.
Big Fish Casino was the biggest competitor for most of the franchises Newzoo analysed, and featured in most of the lists of favoured sites that respondents said they used.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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