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Latin America Social Casino Potential
Friday June 27,2014 : HUGE SOCIAL CASINO POTENTIAL IN LATIN AMERICAN MARKET
Revenues of almost $96 million could be generated this year.
Market research and intelligence company SuperData, in collaboration with gaming operator Playspace, claims that recent studies showcase the significant business potential of the Latin American internet social casino space, indicating that revenues could reach $95.8 million this year.
Interestingly, the survey found that most social casino players in this market use desktop or laptop devices, with just 9 percent using smartphones and 6 percent opting for tablets.
The minority that does use mobile devices prefer the Android platform (83 percent) over the iOS offering (8 percent).
Bingo is the hot favourite in games selection (38 percent of respondents) followed by poker (22 percent), lottery games (10 percent), roulette (9 percent), slots (6 percent) and blackjack (5 percent).
Total per head per month average spending on social casino activity is around $34.50.
Most popular in-game buys at social casino sites are virtual currencies (70 percent), with players pending money to reduce game difficulty (30 percent) or improve competitive advantage (36 percent), and credit or debit cards are the most popular payment method, although 29 percent of respondents revealed that they used PayPal.
The demographic breakdown also held a few surprises, with women more dominant at 70 percent, the average age around 34 years and annual income of $19,000. Players' reasons for gambling inn the social environment differed and range from stress relief (67 percent) to mental stimulation (49 percent) and social interaction (28 percent). 16 percent liked the competitive element of gambling.
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The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
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