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Latin America Social Casino Potential
Friday June 27,2014 : HUGE SOCIAL CASINO POTENTIAL IN LATIN AMERICAN MARKET
Revenues of almost $96 million could be generated this year.
Market research and intelligence company SuperData, in collaboration with gaming operator Playspace, claims that recent studies showcase the significant business potential of the Latin American internet social casino space, indicating that revenues could reach $95.8 million this year.
Interestingly, the survey found that most social casino players in this market use desktop or laptop devices, with just 9 percent using smartphones and 6 percent opting for tablets.
The minority that does use mobile devices prefer the Android platform (83 percent) over the iOS offering (8 percent).
Bingo is the hot favourite in games selection (38 percent of respondents) followed by poker (22 percent), lottery games (10 percent), roulette (9 percent), slots (6 percent) and blackjack (5 percent).
Total per head per month average spending on social casino activity is around $34.50.
Most popular in-game buys at social casino sites are virtual currencies (70 percent), with players pending money to reduce game difficulty (30 percent) or improve competitive advantage (36 percent), and credit or debit cards are the most popular payment method, although 29 percent of respondents revealed that they used PayPal.
The demographic breakdown also held a few surprises, with women more dominant at 70 percent, the average age around 34 years and annual income of $19,000. Players' reasons for gambling inn the social environment differed and range from stress relief (67 percent) to mental stimulation (49 percent) and social interaction (28 percent). 16 percent liked the competitive element of gambling.
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Gambling News :
Wanajump Launches -
#Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.
Coral Launches player proposition betting product -
Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.
Oshi online casino now accepts fiat currencies -
The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.
New Standards for UK Online Gambling -
Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.
Pennsylvania Gambling Bill 1887 returned with additions -
The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.
Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
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