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Latin America Social Casino Potential
Friday June 27,2014 : HUGE SOCIAL CASINO POTENTIAL IN LATIN AMERICAN MARKET
Revenues of almost $96 million could be generated this year.
Market research and intelligence company SuperData, in collaboration with gaming operator Playspace, claims that recent studies showcase the significant business potential of the Latin American internet social casino space, indicating that revenues could reach $95.8 million this year.
Interestingly, the survey found that most social casino players in this market use desktop or laptop devices, with just 9 percent using smartphones and 6 percent opting for tablets.
The minority that does use mobile devices prefer the Android platform (83 percent) over the iOS offering (8 percent).
Bingo is the hot favourite in games selection (38 percent of respondents) followed by poker (22 percent), lottery games (10 percent), roulette (9 percent), slots (6 percent) and blackjack (5 percent).
Total per head per month average spending on social casino activity is around $34.50.
Most popular in-game buys at social casino sites are virtual currencies (70 percent), with players pending money to reduce game difficulty (30 percent) or improve competitive advantage (36 percent), and credit or debit cards are the most popular payment method, although 29 percent of respondents revealed that they used PayPal.
The demographic breakdown also held a few surprises, with women more dominant at 70 percent, the average age around 34 years and annual income of $19,000. Players' reasons for gambling inn the social environment differed and range from stress relief (67 percent) to mental stimulation (49 percent) and social interaction (28 percent). 16 percent liked the competitive element of gambling.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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