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Social Gaming Industry Snapshot: Q3 2012

SOCIAL NETWORKING: Social Gaming Industry Snapshot: Q3 2012

The expansion into social gaming as with mobile continued at a rapid pace as many companies see the potential and inter-crossing platform opportunities between the different sectors.

According to the Global Online Gaming Report 2012 almost 20 percent of the total time spent playing games online was through social networks last year.

Socialnomics reports a staggering 81 million players indulging in social gaming daily and the number continues to rise.

Positive trends in social gaming include a rise in the popularity of Freemium games and an increased interest in social games being utilised as an advertising channel.

According to Superdata, the social online casino sector is expected to generate $1.6 Billion in revenues this year, rising to $2.4 Billion over the next three years.

Social Gaming Industry Snapshot:

Microsoft acquired Yammer for $1.2 billion in cash enabling it to offer a service like Facebook’s to corporate customers.

Zynga :  launched “Zynga with Friends” – a unified gaming platform allowing Facebook and mobile iOS and Android accessibility and multi-player potential.

- added NFC peer-to-peer mode (Bump technology) to its Zynga Poker Android application.
- acquired social game developer A Bit Lucky without disclosing the consideration paid.  The developer is the creator of Facebook games "Lucky Train" and "Lucky Space"

- ComTrade launched the first Facebook 90 Ball Bingo solution at Bingo Britain on behalf of Palatial Leisure Limited.
- Betfred partnered with social gaming publisher We R Interactive.  The bookmaker features in "I AM PLAYR", a popular social football game.

- French-based software developer Mandala inked an agreement with Hong Kong social gaming firm 6waves to publish its new social slots title La Riviera on Facebook

- Social gaming software developer Playsino created its own free-to-play casino games for mobile and social platforms beginning with a new game titled Solitaire and Prizes.

The Company also acquired Popover Games, including the cross-platform Popover Poker, a number of other social casino games and most of Popover's employees as well as Foghorn Games, a joint-developer of Popover's social casino game Bingo Around the World, both for undisclosed considerations.
- Fresh Deck Poker from US developer Idle Games launched on Facebook.  The product is reported to be suitable for both online and mobile channels.

- Gamesys entered into a real money bingo and slots partnership in the UK with Facebook

- Las Vegas From Home.com Entertainment’s social gaming casino Real Vegas Casino will enter the Russian market through social network VK.com

- Live Dealer provider Smart Gaming launched what it claims as the industry’s first live Roulette game for Facebook.

- International Game Technologies’ social casino arm DoubleDown Casino entered into a number of strategic deals on a revenue-share basis that will see it hosted on the following websites: Jacobs Entertainment, Hard Rock Hotel and Casino Las Vegas, Nevada-based Bonanza Casino and Casino Del Sol Resort. The DoubleDown Casino app will be embedded into the casinos’ website.

- Wedge Buster is a new social sports platform that claims to offer over 100 asynchronous sports game titles

- bwin.party Entertainment established its dedicated social games unit “Win” and will utilize social gaming company Nordeus to develop a social sports betting application.

- Sports betting games developer RocketPlay (formerly known as Gamingo) is launching a new title on Facebook branded Sports Casino.  RocketPlay accompanied the launch with an announcement that it is partnering with social gaming giant Zynga.

- California-based social gaming developer Digital Chocolate launched SLOTS! on Facebook.

- UK and Irish targeted social betting site BuddyBet launched with a sports offering using direct head-to-head challenges.

- Newly developed social gaming publisher PLAOR will launch its first Facebook game on October 8, 2012 titled “Hollywood Poker”.

OTHER CHANNELS:

- Canadian company TransGaming Inc., which specialises in the multiplatform deployment of games, announced the development of an exclusive World Poker Tour game for Smart TV that is expected to launch in the fall with a number of operators around the world. The WPT video game will be available on GameTree TV, TransGaming's on-demand Smart TV gaming platform, and will demonstrate the potential for interactivity and social engagement in the connected living room.

- Intralot’s HomeSmartPlay Betting Application for Samsung Smart TV devices will give home users instant access to INTRALOT's betting options through interacting with their TV device and controls. The application is embedded in the TV pre-purchase and is operated by using the remote control.

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Gambling News :

2017 Super High Roller Bowl Schedule - Poker Central, POKER PROductions and the Aria Resort & Casino have released details on the 2017 Super High Roller Bowl taking place 28-31 May.

Super Multitimes Progressive HD Slot - This 3-row, 5-reel slot features Multipliers, Wilds, Free Spins and four Progressive Jackpot levels offering increasing wins to heighten player engagement.

2017 Aussie Milliona Updates Events 2,3,4 - Taiwan's James Chen bested Australian Rainer Quel heads up to win the first championship ring of the series in which he defeated a field of 48 players in Event 2: $2,500 H.O.R.S.E. earning the top prize of AUD$39,700.

Juventus name VWin as Partner - “We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high potential markets such as this one,” Giorgio Ricci, co-chief revenue officer & head of global partnerships and global revenue for Juventus said.

Luckia Group 2016 Results - The group reports record turnover of Euro 269.66 million, up 12 percent over full year 2015 with EBITDA standing at Euro 44 million, a 26 percent increase over the previous year.

Fire Rooster Slot Launches - This 5-reel, graphic-rich slot is based on the Chinese legend, The Rooster’s Lament, in which the Jade Emperor chooses specific animals to represent the months of the year.

n2-Live Updates - The company promises new features designed to enhance the playing experience that “further distance our gaming solutions from the ‘me too’ products currently available in the market place.”

Betfred FY 2016 - Betfred has seemingly reversed its fortunes with a strong 2016 delivering a GBP 28,438,000 operating profit as opposed to the GBP 77,312,000 loss in fiscal year 2015.

BetConstruct has joined the National Council on Problem Gambling - BetConstruct has joined the National Council on Problem Gambling (NCPG) saying it feels a duty to support an organization that strives to keep gaming fun and safe for all.

Cherry CEO Fredrik Burvall Steps down - Anders Holmgren, currently a board member of Cherry AB and one of the founders of Betsson where he also held the role of chief executive officer of Betsson Malta

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