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Social Gaming Industry Snapshot: Q3 2012

SOCIAL NETWORKING: Social Gaming Industry Snapshot: Q3 2012

The expansion into social gaming as with mobile continued at a rapid pace as many companies see the potential and inter-crossing platform opportunities between the different sectors.

According to the Global Online Gaming Report 2012 almost 20 percent of the total time spent playing games online was through social networks last year.

Socialnomics reports a staggering 81 million players indulging in social gaming daily and the number continues to rise.

Positive trends in social gaming include a rise in the popularity of Freemium games and an increased interest in social games being utilised as an advertising channel.

According to Superdata, the social online casino sector is expected to generate $1.6 Billion in revenues this year, rising to $2.4 Billion over the next three years.

Social Gaming Industry Snapshot:

Microsoft acquired Yammer for $1.2 billion in cash enabling it to offer a service like Facebook’s to corporate customers.

Zynga :  launched “Zynga with Friends” – a unified gaming platform allowing Facebook and mobile iOS and Android accessibility and multi-player potential.

- added NFC peer-to-peer mode (Bump technology) to its Zynga Poker Android application.
- acquired social game developer A Bit Lucky without disclosing the consideration paid.  The developer is the creator of Facebook games "Lucky Train" and "Lucky Space"

- ComTrade launched the first Facebook 90 Ball Bingo solution at Bingo Britain on behalf of Palatial Leisure Limited.
- Betfred partnered with social gaming publisher We R Interactive.  The bookmaker features in "I AM PLAYR", a popular social football game.

- French-based software developer Mandala inked an agreement with Hong Kong social gaming firm 6waves to publish its new social slots title La Riviera on Facebook

- Social gaming software developer Playsino created its own free-to-play casino games for mobile and social platforms beginning with a new game titled Solitaire and Prizes.

The Company also acquired Popover Games, including the cross-platform Popover Poker, a number of other social casino games and most of Popover's employees as well as Foghorn Games, a joint-developer of Popover's social casino game Bingo Around the World, both for undisclosed considerations.
- Fresh Deck Poker from US developer Idle Games launched on Facebook.  The product is reported to be suitable for both online and mobile channels.

- Gamesys entered into a real money bingo and slots partnership in the UK with Facebook

- Las Vegas From Entertainment’s social gaming casino Real Vegas Casino will enter the Russian market through social network

- Live Dealer provider Smart Gaming launched what it claims as the industry’s first live Roulette game for Facebook.

- International Game Technologies’ social casino arm DoubleDown Casino entered into a number of strategic deals on a revenue-share basis that will see it hosted on the following websites: Jacobs Entertainment, Hard Rock Hotel and Casino Las Vegas, Nevada-based Bonanza Casino and Casino Del Sol Resort. The DoubleDown Casino app will be embedded into the casinos’ website.

- Wedge Buster is a new social sports platform that claims to offer over 100 asynchronous sports game titles

- Entertainment established its dedicated social games unit “Win” and will utilize social gaming company Nordeus to develop a social sports betting application.

- Sports betting games developer RocketPlay (formerly known as Gamingo) is launching a new title on Facebook branded Sports Casino.  RocketPlay accompanied the launch with an announcement that it is partnering with social gaming giant Zynga.

- California-based social gaming developer Digital Chocolate launched SLOTS! on Facebook.

- UK and Irish targeted social betting site BuddyBet launched with a sports offering using direct head-to-head challenges.

- Newly developed social gaming publisher PLAOR will launch its first Facebook game on October 8, 2012 titled “Hollywood Poker”.


- Canadian company TransGaming Inc., which specialises in the multiplatform deployment of games, announced the development of an exclusive World Poker Tour game for Smart TV that is expected to launch in the fall with a number of operators around the world. The WPT video game will be available on GameTree TV, TransGaming's on-demand Smart TV gaming platform, and will demonstrate the potential for interactivity and social engagement in the connected living room.

- Intralot’s HomeSmartPlay Betting Application for Samsung Smart TV devices will give home users instant access to INTRALOT's betting options through interacting with their TV device and controls. The application is embedded in the TV pre-purchase and is operated by using the remote control.

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Gambling News :

Tom Horn Awarded Malta Gaming License - Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.

Calvin Ayre invests in new Antigua Business Center - Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.

Attack of the Zombies Slot - Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.

Why is FullFlush Poker Still Down - Its now almost a month since Full Flush Poker went offline "for a platform upgrade" and stopped communicating with its reportedly many unpaid and unhappy players. All trace of the operator - and means to communicate with it - have vanished.

Time Running Our For Pennsylvanian online gambling - Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.

Yggdrasil Gaming Expanding - The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.

FanDuel and DraftKings Settle With NY Attorney General - Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.

Stan james Now Live With EPOS - The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.

Singapore Online Gambling Ban Begins - Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.

Chinese police action against Crown Resorts Widens - In addition to the 18 Crown employees still held after their arrest last week, it now appears that the police questioned 87 Crown punters and junket organizers, detaining 10 of the latter.

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