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SPORTINGBET MEDIA BUYING AWARDED TO MEDIACOM
Sportingbet's ambitious pan-European marketing plans include media agency Mediacom, which was this week awarded the giant UK gambling group's GBP 10 million media buying account, according to reports in Brand Republic. The decision was made after a six month review on the account, which was previously the responsibility of Pacific Media.
Top brands at the centre of the activity will be Sportingbet and Paradise Poker, and the award winning Edinburgh office of Mediacom, headed by md Euan Jarvie, will most likely handle the lion's share of the account. The office was recently awarded the Media Agency of the Year accolade at the 2008 Scottish Advertising Awards. The company has also been named Media Buying Agency of the Year in 2008, having previously won this award twice before in 2004 and 2005.
The bulk of the budget, around 85 percent is expected to be spent advertising online and it is thought that the agencies short listed by Creativebrief - which ran the pitch - were looking for a company which had experience in digital as well as above-the-line spend.
The main spend will focus on the UK, although it will also run in markets such as France, Russia, Germany and Italy.
The pitch process was handled by Sportingbet’s European marketing director, Ed Luck who joined in February from Orange where he was marketing proposition director.
It is understood that Big Juice Media will continue to handle North American marketing for Sportingbet.
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US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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