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SPORTINGBET MEDIA BUYING AWARDED TO MEDIACOM
Sportingbet's ambitious pan-European marketing plans include media agency Mediacom, which was this week awarded the giant UK gambling group's GBP 10 million media buying account, according to reports in Brand Republic. The decision was made after a six month review on the account, which was previously the responsibility of Pacific Media.
Top brands at the centre of the activity will be Sportingbet and Paradise Poker, and the award winning Edinburgh office of Mediacom, headed by md Euan Jarvie, will most likely handle the lion's share of the account. The office was recently awarded the Media Agency of the Year accolade at the 2008 Scottish Advertising Awards. The company has also been named Media Buying Agency of the Year in 2008, having previously won this award twice before in 2004 and 2005.
The bulk of the budget, around 85 percent is expected to be spent advertising online and it is thought that the agencies short listed by Creativebrief - which ran the pitch - were looking for a company which had experience in digital as well as above-the-line spend.
The main spend will focus on the UK, although it will also run in markets such as France, Russia, Germany and Italy.
The pitch process was handled by Sportingbet’s European marketing director, Ed Luck who joined in February from Orange where he was marketing proposition director.
It is understood that Big Juice Media will continue to handle North American marketing for Sportingbet.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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