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SPORTINGBET MEDIA BUYING AWARDED TO MEDIACOM
Sportingbet's ambitious pan-European marketing plans include media agency Mediacom, which was this week awarded the giant UK gambling group's GBP 10 million media buying account, according to reports in Brand Republic. The decision was made after a six month review on the account, which was previously the responsibility of Pacific Media.
Top brands at the centre of the activity will be Sportingbet and Paradise Poker, and the award winning Edinburgh office of Mediacom, headed by md Euan Jarvie, will most likely handle the lion's share of the account. The office was recently awarded the Media Agency of the Year accolade at the 2008 Scottish Advertising Awards. The company has also been named Media Buying Agency of the Year in 2008, having previously won this award twice before in 2004 and 2005.
The bulk of the budget, around 85 percent is expected to be spent advertising online and it is thought that the agencies short listed by Creativebrief - which ran the pitch - were looking for a company which had experience in digital as well as above-the-line spend.
The main spend will focus on the UK, although it will also run in markets such as France, Russia, Germany and Italy.
The pitch process was handled by Sportingbet’s European marketing director, Ed Luck who joined in February from Orange where he was marketing proposition director.
It is understood that Big Juice Media will continue to handle North American marketing for Sportingbet.
Gambling News :
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
Pokerstars Pulls Out Of Coloumbia -
Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.
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