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SPORTINGBET MEDIA BUYING AWARDED TO MEDIACOM
Sportingbet's ambitious pan-European marketing plans include media agency Mediacom, which was this week awarded the giant UK gambling group's GBP 10 million media buying account, according to reports in Brand Republic. The decision was made after a six month review on the account, which was previously the responsibility of Pacific Media.
Top brands at the centre of the activity will be Sportingbet and Paradise Poker, and the award winning Edinburgh office of Mediacom, headed by md Euan Jarvie, will most likely handle the lion's share of the account. The office was recently awarded the Media Agency of the Year accolade at the 2008 Scottish Advertising Awards. The company has also been named Media Buying Agency of the Year in 2008, having previously won this award twice before in 2004 and 2005.
The bulk of the budget, around 85 percent is expected to be spent advertising online and it is thought that the agencies short listed by Creativebrief - which ran the pitch - were looking for a company which had experience in digital as well as above-the-line spend.
The main spend will focus on the UK, although it will also run in markets such as France, Russia, Germany and Italy.
The pitch process was handled by Sportingbet’s European marketing director, Ed Luck who joined in February from Orange where he was marketing proposition director.
It is understood that Big Juice Media will continue to handle North American marketing for Sportingbet.
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NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
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