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SPORTINGBET TO SPONSOR TOP RUGBY LEAGUE CLUB
11/25/09 - In what has been described as the biggest sponsorship deal in its 127-year history, the UK Rugby League club Hull Kingston Rovers has inked a sponsorship agreement with online gambling group Sportingbet plc.
The deal, commencing next (December) month, has significant reciprocal benefits for both parties, including an extensive portfolio of Hull KR rights for Sportingbet such as brand positioning on the front and back of the home and away jerseys as well as the club’s training kit.
Sportingbet.com branding will also feature prominently in the stadium, including perimeter boards, the dugouts and the players’ tunnel, and the online gambling group will be sponsoring the club’s website and plans to create a dedicated Hull KR microsite with news, offers and competitions throughout the season for fans.
Hull KR will benefit from the increased exposure that will result from the relationship, both in the UK and overseas. The club will have a strong presence on promotional material and Hull KR-related campaigns that Sportingbet.com will be undertaking over the course of the agreement.
The deal augments sponsorship agreements that Sportingbet has acquired with leading football clubs such as Premier League teams Wolverhampton Wanderers FC and Portsmouth FC .
The move into Rugby League will help the brand build its overall sporting credentials and Hull KR will subsequently benefit from this expertise.
Sportingbet.com will be present in the stadium, with a comprehensive package of perimeter advertising, VIP hospitality and online betting services to Hull KR supporters, including in-play betting.
“Hull KR has grown into one of the leading clubs in the game and this partnership reinforces this," said Neil Hudgell, club chairman of Hull KR. "Sportingbet.com is Europe’s biggest online bookmaker and we are delighted to be working with them,” he added.
Marc Thomas, head of sportsbook operations at Sportingbet.com, said: “Sportingbet.com is proud to be supporting Hull Kingston Rovers this season. We’d been monitoring them closely over the last season and their terrific performances confirmed what a great opportunity this is.
"Sportingbet.com shares many of the values and attributes of the club and its supporters – a real heritage, knowledge and passion for rugby league, a desire to entertain and to bring fans closer to the game,” he said.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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