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Sportsbet brand preferred by 34 percent of respondents

Saturday September 28,2013 : SPORTSBET TOP BRAND FOR AUSSIES
 
Global Reviews study shows Sportsbet brand preferred by 34 percent of respondents
 
Thenew owner of the Australian online sports betting brand Sportsbet, Irish betting group Paddy Power, will be pleased with the result of a brand recognition and preference survey carried out recently by Global Reviews which showed that the brand is top-of-mind for 34 percent of respondents quizzed in the study.
 
The results of the survey were reported by the publication AdNews this week, which revealed that the second preferred brand was Tab, which scored with 21 percent of respondents.
 
William Hill plc, which recently acquired the online bookie Tom Waterhouse will be less pleased to hear that only 12 percent of respondents opted for that company, despite a high rate of recall.
 
And Centrebet, which the British betting giant acquired with Sportingbet earlier this year, scored even lower - just 6 percent. Sportingbet, by the way, did not even make the 5 top preferences.
 
William Hill's CEO let it be known recently that there are plans to consolidate the two brands into the new William Hill Australia identity.
 
Global Reviews senior commercial director Che Carbis noted that in his company's corresponding study in the UK market - also conducted in Q3-2013 - William Hill plc was the strongest brand preference.
 
Respondents in the Australian study were initially not prompted, but when those unable to bring any brand to mind were prompted, the TAB brand scored highest at 33 percent, with Sportsbet at 27 percent and Waterhouse still at 12 percent.
 
The CEO at Waterhouse, Tom Waterhouse, recently found himself in the midst of a political storm over the amount of betting odds promotion included in televised sports fixtures. One would have thought that such exposure alone would have established a strong relationship with the brand.



Gambling News :

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

Dollars to Donuts Slot Launch - Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.

Secret Symbol Slot - RTG will soon release 'Secret Symbol', a 5 Reel Video Slot on 3/15/2017.

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