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SPORTSBET AND TABCORP THE BEST KNOWN AUSSIE BETTING BRANDS
Thursday August 20,2015 : SPORTSBET AND TABCORP THE BEST KNOWN AUSSIE BETTING BRANDS
Tatts feels the pain of its change to the Ubet brand.
The latest Australian gambling brand awareness survey from Global Reviews show that Paddy Power-owned Sportsbet and Tabcorp are again tops in Aussie punter awareness at 70 percent and 65 percent respectively.
Competitors Tatts and William Hill both suffered from re-branding initiatives, Tatts with its move to the Ubet identity and William Hill with its drive to rebrand Aussie acquisitions TomWaterhouse, Sportingbet and Centrebet to the William Hill Australia corporate identity.
In the current study, William Hill achieved 10 percent recognition, at the expense of falling awareness of its new subsidiaries, with only the Waterhouse brand achieving double-digit recognition, and that in the mid-twenties.
Tatts dropped from 12 percent earlier this year to just 5 percent in the current study.
In year-on-year terms Ladbrokes will be pleased with its 15 percent rise - more than double that of last year's survey, an achievement matched by Unibet, which reached a 10 percent awareness level, whilst Bet365 stepped back slightly but maintained a 15 percent recognition level.
Crown group's Beteasy online brand was also changed - to CrownBet - but still achieved an 8 percent awareness score, and Tabcorp's Luxbet brand remained static at 5 percent.
Gambling News :
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
Pokerstars Pulls Out Of Coloumbia -
Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.
The Railbird Launched By Americas Card Room #acra -
Watching your friends conquer the tables just got a whole lot easier. Americas Card Room recently launched its industry-first Player Observer Tool dubbed “The Railbird”, a new feature that allows players seated at Americas Card Room tables to instantly share a live stream of their action with friends.
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