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SPORTSBET AND TABCORP THE BEST KNOWN AUSSIE BETTING BRANDS
Thursday August 20,2015 : SPORTSBET AND TABCORP THE BEST KNOWN AUSSIE BETTING BRANDS
Tatts feels the pain of its change to the Ubet brand.
The latest Australian gambling brand awareness survey from Global Reviews show that Paddy Power-owned Sportsbet and Tabcorp are again tops in Aussie punter awareness at 70 percent and 65 percent respectively.
Competitors Tatts and William Hill both suffered from re-branding initiatives, Tatts with its move to the Ubet identity and William Hill with its drive to rebrand Aussie acquisitions TomWaterhouse, Sportingbet and Centrebet to the William Hill Australia corporate identity.
In the current study, William Hill achieved 10 percent recognition, at the expense of falling awareness of its new subsidiaries, with only the Waterhouse brand achieving double-digit recognition, and that in the mid-twenties.
Tatts dropped from 12 percent earlier this year to just 5 percent in the current study.
In year-on-year terms Ladbrokes will be pleased with its 15 percent rise - more than double that of last year's survey, an achievement matched by Unibet, which reached a 10 percent awareness level, whilst Bet365 stepped back slightly but maintained a 15 percent recognition level.
Crown group's Beteasy online brand was also changed - to CrownBet - but still achieved an 8 percent awareness score, and Tabcorp's Luxbet brand remained static at 5 percent.
Gambling News :
$400k Winner at Bodog Casino -
To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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