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SPORTSBET AND TABCORP THE BEST KNOWN AUSSIE BETTING BRANDS
Thursday August 20,2015 : SPORTSBET AND TABCORP THE BEST KNOWN AUSSIE BETTING BRANDS
Tatts feels the pain of its change to the Ubet brand.
The latest Australian gambling brand awareness survey from Global Reviews show that Paddy Power-owned Sportsbet and Tabcorp are again tops in Aussie punter awareness at 70 percent and 65 percent respectively.
Competitors Tatts and William Hill both suffered from re-branding initiatives, Tatts with its move to the Ubet identity and William Hill with its drive to rebrand Aussie acquisitions TomWaterhouse, Sportingbet and Centrebet to the William Hill Australia corporate identity.
In the current study, William Hill achieved 10 percent recognition, at the expense of falling awareness of its new subsidiaries, with only the Waterhouse brand achieving double-digit recognition, and that in the mid-twenties.
Tatts dropped from 12 percent earlier this year to just 5 percent in the current study.
In year-on-year terms Ladbrokes will be pleased with its 15 percent rise - more than double that of last year's survey, an achievement matched by Unibet, which reached a 10 percent awareness level, whilst Bet365 stepped back slightly but maintained a 15 percent recognition level.
Crown group's Beteasy online brand was also changed - to CrownBet - but still achieved an 8 percent awareness score, and Tabcorp's Luxbet brand remained static at 5 percent.
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Gambling News :
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
Team Hot Launches -
#teamhot The Philippines licensed and GGNetwork-powered online poker operator Natural8 has announced the appointment to its "Team Hot" professional player line-up of Asian poker aces Kitty Kuo, Xuan Liu and Dong Kim.
Netent Q3-2016 Earnings Report -
#netent The UK continues to be an important growth driver but the weaker pound had an estimated negative effect of about three percentage points on revenue growth compared to the same quarter last year.
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