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SportsBetting Fastest Growing Sector in Australia
03/21/2012 : SPORTS BETTING THE FASTEST GROWING SECTOR IN AUSSIE GAMBLING
Latest study shows average annual growth over last five years is 14.7 percent
The availability of online and mobile technology has contributed significantly to sports betting becoming the fastest growing sector in Australian gambling, The Age newspaper reported Tuesday.
Although still dwarfed by other forms of land gambling, sports betting is gaining popularity, according to a new study carried out by industry research group IBISWorld, which found that an annual growth of 14.7 percent has been achieved for the last five years.
IBISWorld Australian general manager Karen Dobie told The Age that Aussie sports betters were mostly young, single professionals with disposable income, who did not view betting on sports as a serious form of gambling.
"Sports betting is most accessible online. Given that this demographic is particularly comfortable in the online environment, this is another factor driving growth," Dobie said.
The diversity of live bets on offer, including who leads at half time and shoots the first goal was also driving spending, she revealed.
Despite its rising popularity, sports betting accounts for only 1.6 percent, or $360.5 million, of total gambling spend in Australia. Land casino gambling accounts for 20 percent of total expenditure, the IBISWorld research found.
Pokies, lotteries and racing are in decline, but pokies still take the lion's share of the market with 60.2 percent.
Australians are among the most prolific gamblers in the world with the research predicting gambling expenditure to reach A$22.5 billion or an average of A$1,256 per person in 2011/12.
"More than 70 percent of us have a flutter at least once a year, especially in line with key cultural events such as Anzac Day and the Melbourne Cup," Dobie observed, adding that New South Wales had the most gamblers, making up 38 percent of gambling spending, followed by Victoria and Queensland.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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