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SWEDISH MONOPOLY UNDER FIRE ON MARKETING SPEND
The Swedish state gambling monopoly Svenske Spel had difficulty keeping its undertaking to reduce marketing activities in the second quarter, it appears, leading to criticism from political and banking sources.
Marketing spend was up 16 percent over the same period last year, leading to the leader of Sweden's Liberal Party,
Johan Pehrson, commenting that the increase would make Sweden's current monopoly arrangements difficult to justify to the European Union. He was also concerned that the company could not call itself the protector of social ideals while actively targeting new customers.
"We have been giving a very clear signal to Svenske Spel to slow down on how much they act aggressively with advertising and marketing," said Pehrson. "Today though you can see with cold figures that they actually have been pushing up the amount of advertising they do. I think it is problematic."
An Evli bank analyst told Swedish media that the negative response to the quarterly marketing statistics did not surprise him, given that the company had said it would focus on public safety, yet had increased marketing spend.
A Svenske Spel spokesman commented rather disingenuously that the increase was small relative to competitors of the monopoly, and that Svenske had not said it would decrease, but rather that it would try to do so.
"If we were to decrease our media spend now, it would mean that we give up market share to the non-regulated companies and we don't want to do that because our responsible gaming programme is a lot better than theirs, if they even have any," he said, claiming that the majority of the additional advertising was focused on responsible gaming.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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