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Tabcorp Forusing on Digital
TABCORP FOCUSING INCREASINGLY ON THE DIGITAL CHANNEL
Latest performance report is evidence that the Australian betting giant "gets" the importance of digital in general and mobile in particular.
The major Australian retail and digital betting group Tabcorps latest FY-2016 results published earlier this week illustrate the growing importance of the digital channel to Management,
Whilst retail revenues declined a percentage point to A$6.5 billion, digital turnover rose 12 percent to $3.8 billion, with two thirds of that generated through mobile channels.
Tabcorp CEO David Attenborough told the Australian Financial Review this week that mobile will be the key digital turnover battleground, and that his company will be launching a new mobile TAB app shortly to further exploit the channels success.
The second half of the year was particularly noticeable, with digital turnover rising 15 percent compared to the 9.2 percent increase in the first half, and the trend appears set to continue as the company places growing emphasis on competing with foreign-owned companies like Bet365, Sportsbet, Ladbrokes and William Hill.
Keno, which was revamped a year ago to attract younger players, proved a success last year and has returned to growth.
The strong performance of Tabcorps digital business last year is seen as evidence that the company has a strategy to keep and increase its digital market share in order to stay in step with player demand and compensate for any fall-off in migration from its retail business.
Gambling News :
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Final 12 For MPNPT Morocco -
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MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
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PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
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