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WILL FANTASY SPORTS BE TABCORP'S SAVIOUR?
Friday January 15,2016 : WILL FANTASY SPORTS BE TABCORP'S SAVIOUR?
Falling online market share puts Aussie gambling group under pressure.
Morgan Stanley analyst Mark Goodridge said this week that the Australian gambling group Tabcorp may turn to an expanded fantasy sports offering to counter falling market share in the highly competitive online gambling sector.
Under pressure from aggressive foreign-owned online gambling brands, the company's market share of online wagering turnover is in decline from 30 percent in 2010 to a likely 23 percent by next year, Goodridge told the Sydney Morning Herald newspaper.
Goodridge offers some hope for Tabcorp, pointing to its popular fantasy sports product and suggesting that it should focus more on this vertical.
The company recently signed a partnership agreement with the UK-based newspaper The Sun, which enables Tabcorp to access opportunities through The Sun's Dream Team fantasy football contests that currently attract a million readers.
"If Tabcorp was to launch its own daily fantasy sports site this could be used as another subscriber acquisition tool which would allow Tabcorp to start to monetise this new subscriber with racing products," says Goodridge suggested. "This is exactly what Tabcorp currently does with its sports products.
"News Corp in Australia runs the largest NRL fantasy league and also the soccer fantasy leagues, hence we do not think it unreasonable that Tabcorp could partner with News Corp in Australia for daily fantasy sports."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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