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WILL FANTASY SPORTS BE TABCORP'S SAVIOUR?
Friday January 15,2016 : WILL FANTASY SPORTS BE TABCORP'S SAVIOUR?
Falling online market share puts Aussie gambling group under pressure.
Morgan Stanley analyst Mark Goodridge said this week that the Australian gambling group Tabcorp may turn to an expanded fantasy sports offering to counter falling market share in the highly competitive online gambling sector.
Under pressure from aggressive foreign-owned online gambling brands, the company's market share of online wagering turnover is in decline from 30 percent in 2010 to a likely 23 percent by next year, Goodridge told the Sydney Morning Herald newspaper.
Goodridge offers some hope for Tabcorp, pointing to its popular fantasy sports product and suggesting that it should focus more on this vertical.
The company recently signed a partnership agreement with the UK-based newspaper The Sun, which enables Tabcorp to access opportunities through The Sun's Dream Team fantasy football contests that currently attract a million readers.
"If Tabcorp was to launch its own daily fantasy sports site this could be used as another subscriber acquisition tool which would allow Tabcorp to start to monetise this new subscriber with racing products," says Goodridge suggested. "This is exactly what Tabcorp currently does with its sports products.
"News Corp in Australia runs the largest NRL fantasy league and also the soccer fantasy leagues, hence we do not think it unreasonable that Tabcorp could partner with News Corp in Australia for daily fantasy sports."
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Ninja Power Slot Launched By Slotland -
I think our players will be inspired by the ninja warrior characters the game designers have created,” said Slotland manager Michael Hilary. “These warriors fought hard, gave it all they had. Quitting wasn’t an option.
WILL JACK LAM RETURN TO THE PHILIPPINES TO TURN HIMSELF IN? -
The Philippines online gambling and bribery scandal keeps throwing up new developments almost daily, with the latest a report that Macau-based online gambling tycoon - the man at the centre of the furore - has put out tentative "surrender" feelers.
Stephen Conroy appointed head of new responsible gambling grou -
Conroy retired from politics in September after a 20 year career, and has now been appointed head of Responsible Wagering Australia, a new responsible gambling industry body backed by online gambling operators CrownBet, Sportsbet, Betfair, Unibet and Bet365.
SquwaKa To Enter sports betting sector -
Football digital content platform SquwaKa will be entering the sports betting sector with the launch of a new FSB Technology built and powered sports betting service to sit alongside its fantasy sports offer.
RaceBets Acquired by Betsson -
Niche operator #RaceBets complements #Betsson offering with a proprietary horse racing product and an experienced horse betting trading team.
Playtech buys back 780,000 shares -
Playtech's advisory earlier this week that it is to embark on a Euro 50 million share re-purchase initiative has been quickly followed by a notification from the company that it has bought an initial tranche of 780,000 shares at prices ranging between 797.75 and 816.63.
Cash In Roulette -
The relatively new online gambling games developer Be The House, has announced that it is to launch its unique Cash In Roulette product with William Hill Online.
EveryMatrix in game deal with Endorphina -
#EveryMatrix Prague-based online slot developer Endorphina has found a new outlet for its games, signing a content supply agreement with white label provider EveryMatrix.
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