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Tabcorp SunBets project
TABCORP ONLINE GAMBLING SOFTWARE DEVELOPMENT REVEALED
A$20 million project involved a technical team of 188.
Australian betting giant Tabcorp's SunBets venture into the UK market in partnership with News UK last year represents a powerful alliance in which Tabcorp delivered the technical and betting expertise, whilst News UK provided the influence of its massive readership and media assets...but the partnership was preceded by months of technical development as an in-house technical team of 188 put together a bespoke proprietary platform in a A$20 million project.
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
The technical team had to provide Tabcorp's commitment to the deal in the form of wagering systems, services, customer interface, and management of the combined online wagering, bingo, and gaming business, all on a platform sufficiently flexible and powerful to handle a market three times the size of Australia, while managing the demands of two large companies, each with its own culture and management culture.
Wenn revealed that the successful bespoke platform developed from Tabcorp's existing systems used fixed odds and customer wallet technology, alongside digital offerings, integrated Playtech online casino software for bingo and gaming content, and UK-centric services like a UK payment gateway solution to localize the platform.
"This is very much about building something that is scalable, transferable and on our own software," Wenn said. "So while establishing a profitable business in the UK is important, it’s also about building more capability. Sun Bets is about extending the organization beyond its traditional boundaries and pushing our digital team in terms of how we build products and think about betting."
The project required 36 different systems to be linked up and configured specifically for UK regulations, and ported from hardware to a cloud environment hosted in the UK, Wenn revealed.
Payroll was outsourced, new marketing tools were built, and Tabcorp's existing HR and business intelligence systems were expanded to the UK. Systems had to be built to facilitate live betting, which is popular in the UK, but something Tabcorp had not offered locally due to Australian legal restrictions.
"This led to us effectively building a new business platform that underpinned the Sun Bets website, including providing every technology solution to manage the business by expanding current capabilities or acquiring new ones," Wenn said.
The platform is sufficiently flexible to introduce and update innovations occurring in either the UK or Australia, Wenn revealed.
"For example, if a new betting feature is added to tab.com.au, it can now be used by Sun Bets," he said, adding that the platform can if necessary be re-deployed to enhance new partnerships that Tabcorp might enter into.
Launched in August 2016, the bespoke platform has performed to expectations, and later investment in technology and cloud facilities has resulted in an ability to operate both Tabcorp and SunBets independently.
"This means we have the freedom to play with a product in the market while still being able to develop capability that’s shared across both brands," Wenn claimed.
IT News notes that the platform gives Tabcorp a leg up into a A$7 billion market, and the company is expecting a variable contribution margin of 20 percent from sales revenue. The company is expecting Sun Bets to make money within the next five years.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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