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TopBetta is eying the eSports market
Monday April 11,.2016 : TOPBETTA TESTS THE E-SPORTS WATER
Aussie online operator offers odds on Call of Duty world league tournament.
Aussie online betting group TopBetta is eying the eSports market, according to Australian media reports, and has launched an exploratory exercise by offering odds on a recent Call of Duty world league invitational tournament.
Randall Noble, who heads the newly formed GameBetta division of the company, told local reporters in Newcastle, Australia that the goal was to assess the demand for eSports action among Aussie punters and the tournament, hosted by Melbourne's Crown Casino, presented a good opportunity to do that.
“This was a good opportunity to start building a presence and getting some traction,” Noble said. “The trajectory of e-sports has been phenomenal. Last year, there were 220 million viewers. This year it’s expected to hit 250 million viewers.”
He said most e-sports fans were in the 18 to 34 age bracket, with disposable income that was spent on games, adding there was capacity for them to bet.
“We did some market research and had positive results on people being interested in betting on e-sports, which drove our concept for getting into this,” he said.
Noble added that independent research has predicted that the e-sports market will generate $500 million in revenue by 2019 but had already hit that figure last year.
The tournament was held over two days on Apr. 9 and 10, with Crown reportedly putting up A$70,000 in prize money for the winner.
Rob Cumbrae-Stewart, a spokesman for CrownBet, said his company had also offered bets on the tournament, noting that eSports interest and popularity is now comparable to sports such as golf, MMA or darts:
“The International (TI), with a prize pool of $16 million, in August last year is what really sparked our interest on it,” he said. “We are seeing more and more money for each tournament and thinking that it will only get bigger from here.”
The Crown Invitational was the first Call of Duty World League Challenge Division event held in Australia since the inception of the league. The prestigious tournament featured 3 of the world’s best teams: NA champions Optic Gaming, EU champions Millenium, and ANZ champions Mindfreak.
Challenging them for the $70,000 prize pool were five of ANZ’s fiercest eSports teams: Tainted Minds, Orbit, Chiefs, Apotheon, and Plantronics.Nv.
The event was livestreamed on Twitch here: https://www.twitch.tv/callofduty
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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