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Nine-fold increase in Gambling TV advertising
Wednesday November 20 ,2013 : OFCOM RESEARCH SHOWS MARKED INCREASE IN GAMBLING ADS
Bingo the biggest gambling product advertiser
Research compiled by broadcasting regulator OFCOM has revealed a nine-fold increase in Gambling TV advertising since 2006.
The 152 000 gambling advertising spots on TV recorded in 2006 have risen to 1.39 million in 2012 of which 38.3 percent advertised bingo.
The research categorised gambling advertisements into four sectors namely; online casino and poker; sports betting; bingo; and lotteries and scratch cards.
532 000 (38.3 percent) bingo ads aired on television in 2012, online casino and poker accounted for 411 000 (29.6 percent), lotteries and scratch cards amounted to 355 000 (25.6 percent) and sports betting ads totaled 91 000 (6.6 percent).
Historically gambling advertisements accounted for only 0.7 percent of TV advertising in 2006, rising to 4.1 percent in 2012.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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