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Is the UK bingo market saturated?

Pessimists who claim that the online bingo sector is at saturation point will find a spirited debate from Neill Whyte, Head of Bingo for Microgaming.

"We've been involved in this burgeoning market segment since 2008 and now have 8 brands on our network," Whyte says. 
 
Online bingo is a $2 billion-a-year business with particular focus in the UK, where there are an estimated 300+ brands operating, and to a growing extent in Western Europe and the Nordic countries.

"As much as 70 percent of the business is in Europe at present, mostly in the UK," Whyte observes.

Competition is fierce, with bingo providers like 888's Dragonfish, Playtech's Virtue Fusion and the independent Cozy Games all active.

Microgaming concentrates on quality, entertaining and diverse content and product diversification, leaving its operators free to focus on customer care and marketing.

Whyte sees the currently hot topic of free bingo play as a potential acquisition and retention tool, but feels there is a need to sensibly balance free play with real play, with industry pundits pretty evenly split on its true value to business.

Independent estimates from respected research firms have predicted that global growth is set to continue at anything up to 30 percent, including the UK.

Interestingly, bingo players are seriously into side games, with as much as 60 to 70 percent of revenues emanating from this source.  Microgaming thrives in this department, with a massive inventory of innovative games and the capability to deploy these into the bingo sites, increasing player pull.

Microgaming's development teams have so far provided licensees with some 300+ instant-play Flash side games, mostly well-proven 5 reel slots....and there are plenty more in the group inventory.

Progressive jackpot, scratch card and AWP interactive pub slot games are all popular as side games, which are used extensively by players.

"We listen very carefully to what players are saying and what they want," says Whyte. "We invest in pre-testing and extensive research with the changing demographics of bingo players, which now embrace a younger and more equally balanced gender profile.

"Bingo players tend to spend less per visit, but play more often and stay longer, providing operators with better life-of-customer longevity."

The current focus for Microgaming bingo is a major upgrade to the software, which bingo fans will see on their screens some time in the upcoming months.



Gambling News :

Live Dealer Now At Slotocash - Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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