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UK Lottery Consolidating Brands
Monday June 30,2014 : U.K. NATIONAL LOTTERY CONSOLIDATES BRANDS
Camelot to bring four brands under one marketing roof.
The operator of the UK national lottery, Camelot, has announced that it is to bring all four lottery brands under one roof under the strapline "Play makes it possible."
The marketing publication Brand Republic reports that the campaign will bring together all four core National Lottery products of Instants, Lotto, Thunderball and EuroMillions, while linking the act of playing these games.
Scheduled for launch on July 6, the campaign will run across digital, television and outdoor platforms, with the advertisement content based on a poem written by Simon Armitage, the language of which evokes images of lottery wins and the purchases people dream of making.
There is also emphasis on the worthy causes which the lottery assists.
Camelot marketing director Sally Cowdry said Monday:
"This over-arching strategic campaign brings together the two fundamental elements of why The National Lottery exists – to week in, week out, create millions of winners and deliver millions to support National Lottery projects, which benefit the whole of the UK. The simple and emotive truth behind both is that ‘Play Makes It Possible’.
"Knowing about National Lottery Projects promotes positivity and has a direct impact on players’ participation in our games, so our new campaign looks to irrevocably bring the two together."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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