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William hill On top For UK Mobile Betting
Sunday June 23,2013 : WILL HILL TOPS IN U.K. MOBILE BETTING
Still plenty of room for improvement in mobile UK sports betting take-up
A recent study by the independent UK research company Onavo has produced some interesting data on the British UK mobile gambling market, reports The Guardian newspaper. However, the data appears to be focused on the iOS platform, leaving room for adjustment.
The numbers show that betting group William Hill is the most used by active Brit mobile punters using iPhone, with around 4.3 percent of them using at least one sports betting app.
38 percent of those iPhone gamblers prefer the William Hill app, with Paddy Power's offering next at 32 percent, and bet365's product third with 24 percent.
However, Onavo chief exec Guy Rosen qualifies that assessment by noting that punters may use several apps.
"There's a lot of overlap: people are using a bunch of these apps rather than just sticking with one," he told the newspaper.
"If you look at the users of bet365, 17 percent of them are also using Betfred, and 10 percent are also using Paddy Power. Or if you look at William Hill, 10 percent are also using bet365. There's a lot of interplay between these."
Rosen says his company analysed data from usage of its Onavo Count and Extend apps, which help people monitor their data usage.
It found that bet365 is the most engaging sports betting app in the UK, with people using it on an average of 5.6 days every month, compared to 4.1 days for William Hill and 3.3 days for Paddy Power.
The Guardian reports that at the beginning of the year comScore estimated there were 8.65 million active iPhone users in the UK. If that figure has stayed constant, based on Onavo's 4.3 percent figure, it would mean around 372,000 Brits are using sports betting apps regularly on their iPhones.
The UK mobile gambling market is one of the most established in the world, and Rosen believes that other nations are monitoring its progress to better inform their own efforts in the field, especially in the US should legal and political obstacles be lifted.
Onavo's Insights service has been developed to help developers and brands understand which apps are being actively used on iOS and Android, rather than just downloaded.
"It's all about the active users," Rosen says. "That's the key thing that has become the metric that matters, and the industry is waking up to the fact that downloads don't matter. They're a vanity metric where you can fake your way in. What's important is what apps are really sticking around."
Keimo Suominen Wins MPNPT Tallinn 2017 Main Event -
Finnish online qualifier Keimo Suominen has taken the mantle of MPNPT Tallinn Champion from last year’s winner Ranno Sootla, winning €45,200 after a heads up deal with Davis Modans. They’d outlasted a field of 534; the total prize pool reached €258,990 – well over its €150,000 guarantee.
14 Left in MPNPT Tallinn Main Event -
All 14 players who have made it to the end of Day 2 in the MPN Poker Tour Tallinn Main Event can now consider themselves to have officially run deep.
Day 2 of the MPNPT Tallinn Main Event -
Day 1b of the MPN Poker Tour 2017 Tallinn Main Event easily surpassed the tournament’s €150,000 guarantee on its own. Yesterday’s 416 entries brought the total number so far up to 522
Michael Myers is back in Halloween Slot Machine -
Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.
Joe Fortune new Rewards Program -
Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
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