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UK Online Bingo Growing Quick
Saturday April 13, 2013 : U.K. ONLINE BINGO CONTINUES TO GROW
BBC report shows that the game is as popular as ever online
A report on UK bingo activity prepared by the British Broadcasting Corporation notes this week that around 350 online bingo sites are operating in Britain, well up from the 20 such sites that existed in 2004.
Among the online operators are most of Britain's major gambling groups, along with newspapers like The Sun and The Daily Mail.
The sense of community and social exchanges that are so important in the brick and mortar bingo environment appear to have been successfully translated to the online variety, where modern technology has made personal communication so easily accessible.
The BBC reports singles out the Foxy Bingo online operator as an example of modern bingo advertising and promotion, noting that the presentation and tone of its advertising suggests that its primary demographic is the woman player.
"Foxy Bingo is among the brands trying to add glamour to the game," the report notes. "Advertised - and played - against a backdrop typically drawn in purples and pinks, it is not difficult to work out who the marketing for the online version is aimed at, says the University of Glasgow's Prof Gerda Reith, an expert in gambling studies.
"Examples include the suave, purple-suited fox who leads a bus full of women on a big day out in Foxy Bingo's television adverts."
Unlike brick and mortar bingo halls, where chatter is kept to a minimum during play, the online environment has much more "chat" action, and many websites fill players' bingo cards in automatically, so that they can focus on personal exchanges and banter whilst playing.
Online bingo terms have appeared as a result, including BLNG (better luck next game) and HABO (have a better one). There are also private messaging facilities on most sites.
Traditional bingo turnover slipped 3 percent in the year to March 2012, according to Gambling Commission figures, with main stage, mechanized and seaside-style prize bingo turning over GBP 1.22 billion.
The Bingo Association says there are about 400 bricks and mortar halls in the UK - half the number in the game's heyday.
Mark Griffiths, professor of gambling studies at Nottingham Trent University, told the BBC that the growth of online bingo is part of the "feminisation" of gambling; the focus on its social aspects makes it more appealing, he says.
"People conceptualise it as a bit of harmless fun, a harmless flutter and even though they know it’s a form of gambling, they never use the word," says Griffiths.
Despite the impressive growth of online bingo it does not appear to have created serious addiction problems, with GamCare and the National Problem Gambling Clinic yet to encounter it as a significant issue.
Among the big brands, Mecca Bingo reports that a fifth of the money it now takes is online, rather than in traditional bingo halls.
The shift online is likely to continue, says Professor Griffiths, who believes bingo is at the centre of a new type of "soft gambling".
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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