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UK AD AUTHORITY CLAMPS DOWN ON POKERSTARS POSTER
The Isle of Man based giant online poker website PokerStars was in conflict with the UK Advertising Standards Authority this week over its new "Play Mind Games" poster campaign, reports The Guardian newspaper.
The campaign features top pro poker player Daniel Negreanu holding an ice hockey stick and sporting the line: "Poker is a sport of courage, conviction and confidence," and the Authority, which has been strict in its adjudication of gambling advertisements, invoked the guidelines that ads are not allowed to link gambling with sexual success, an improved self-image or appeal to children or young people.
PokerStars argued that the ad was based upon Negreanu’s own opinion that success in poker required courage, conviction and confidence and that this was appropriately conveyed by the picture of him with the ice hockey stick and the use of the word “sport". The poster in no way implied that a person would acquire or improve upon these virtues as a result of gambling, the poker site asserted, and the reference to the offending terms was intended to highlight the difference between poker and other forms of gambling where the human elements affecting the outcome is significantly less.
The company argued that it was widely understood by the general public that poker was a game of tactics and ingenuity, and that the poster accurately positioned poker in a sporting context where self belief was a key factor.
However, the ASA ruled that the statement contained attributes that demonstrated mental toughness or resilience, and could be seen as admirable qualities in the target audience of 21 to 44 year old men. The claim implied not only that those qualities were needed in order to play poker, but also that success at poker would enhance those qualities in a player, and therefore breached CAP Code clauses 57.4(f) and 57.4(i) (Gambling) and the material was not to be used again.
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Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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