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UK AD AUTHORITY CLAMPS DOWN ON POKERSTARS POSTER
The Isle of Man based giant online poker website PokerStars was in conflict with the UK Advertising Standards Authority this week over its new "Play Mind Games" poster campaign, reports The Guardian newspaper.
The campaign features top pro poker player Daniel Negreanu holding an ice hockey stick and sporting the line: "Poker is a sport of courage, conviction and confidence," and the Authority, which has been strict in its adjudication of gambling advertisements, invoked the guidelines that ads are not allowed to link gambling with sexual success, an improved self-image or appeal to children or young people.
PokerStars argued that the ad was based upon Negreanu’s own opinion that success in poker required courage, conviction and confidence and that this was appropriately conveyed by the picture of him with the ice hockey stick and the use of the word “sport". The poster in no way implied that a person would acquire or improve upon these virtues as a result of gambling, the poker site asserted, and the reference to the offending terms was intended to highlight the difference between poker and other forms of gambling where the human elements affecting the outcome is significantly less.
The company argued that it was widely understood by the general public that poker was a game of tactics and ingenuity, and that the poster accurately positioned poker in a sporting context where self belief was a key factor.
However, the ASA ruled that the statement contained attributes that demonstrated mental toughness or resilience, and could be seen as admirable qualities in the target audience of 21 to 44 year old men. The claim implied not only that those qualities were needed in order to play poker, but also that success at poker would enhance those qualities in a player, and therefore breached CAP Code clauses 57.4(f) and 57.4(i) (Gambling) and the material was not to be used again.
Gambling News :
Michael Myers is back in Halloween Slot Machine -
Get ready for a blood-curdling adventure with Microgaming’s latest offering – Halloween Follow Annie, Lynda, Doctor Loomis, and our heroine Laurie as they try to survive the ultimate horror movie villain, Michael Myers.
Joe Fortune new Rewards Program -
Once you sign up, you’re automatically enrolled in the rewards program – and that’s when the epic journey begins. You’ll start earning Adventure Miles immediately, and can embark on the quest of a lifetime: To get paid to play, which stays true to the rewards program’s slogan, ‘Play More Get More’.
NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday -
Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.
Pro League Reveals Sportradar Contract Details -
The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.
NFL Odds: Steelers Visit Undefeated Chiefs #TNF -
The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.
Mega Moolah strikes again -
The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.
2 New Slots For Microgaming Casinos -
David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.
MLS Odds: Red Bulls vs. Whitecaps -
The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.
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