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UK BINGO PLAYERS SPEND BIG
The online bingo information and monitoring website BingoPort.co.uk reports this week that UK Internet bingo players are spending well over GBP 600 million each year on bingo tickets.
The site claims that Sun Bingo maintains its position as the number one online bingo site in the UK, with a 19 percent market share based on the value of bingo tickets sold and prizes distributed back to players.
"We've seen unprecedented growth in the online bingo industry here in the UK in the past year," said BingoPort.co.uk md and co-founder, Scott Logan. "The fact that online bingo players are purchasing bingo tickets in the realm of GBP 600 million annually is truly amazing considering the credit crunch, but not surprising considering the licensing of the online gaming industry in the UK."
The figures take into account gameplay data gathered from BingoPort.co.uk's bingo site monitoring service, which tracks all of the major online bingo operators in the United Kingdom around the clock.
"This is the most accurate estimate to date of the size of the online bingo industry in this country," said Logan. "As the only company so comprehensively monitoring this data, we are able to gain a unique insight into the industry that isn't possible otherwise, especially since most online bingo operators are not public companies and are reluctant to release information about their turnover."
BingoPort.co.uk also released details of the market size of the industry leaders based on the value of bingo tickets and game prizes. It is estimated that the number one UK online bingo site, with 19 percent of the UK turnover, is Sun Bingo. This is followed by Gala Bingo (16 percent), Foxy Bingo (13 percent), Jackpot Joy (10 percent) and Mecca Bingo (7 percent).
Logan notes that the number and variety of promotions run by operators has increased dramatically over the past year as the online bingo clubs compete to gain and maintain market share. "There is no doubt that the leaders, such as Sun Bingo and Gala Bingo, have gained much of their market share on the back of their strong brand names. However, it is their ongoing jackpots and promotions that keep players coming back and help them maintain their positions," he says.
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