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UNIBET SIGNS UP WEBSITE MANAGEMENT EXPERTS
6/17/10 - The major Reading-based UK internet gambling group Unibet is to up its game in the management and content of company websites following an outsourcing deal with Atex Polopoly.
With 4.4 million online punters across Europe, optimum uptime and maintenance is critical to Unibet, and the Polopoly platform will manage the betting firm’s entire online business, including the creation, launch and updating of new gaming websites, and increasing site ‘stickiness’ through improved content and user experience.
The main Unibet.com site receives an average of 45 million page views a month, but those numbers can vary significantly depending on the size and popularity of a given sporting event, a spokesman said this week. If an event is particularly large, such as a World Cup match, Unibet can experience hundreds of bets being placed per second just before a game, with traffic continuing to fluctuate as the game progresses.
“We make a gross profit of about $250 million dollars a year through our website,” said Stefan Norberg, Unibet Head of Architecture. “It is our bloodline. If it goes down for a day or for an hour, that’s a lot of money. That cuts off our revenue stream. So we needed a system that could handle tough peak loads to deliver the required up-time. And, after much research, we really had strong faith that Polopoly could deliver that stability to us.
“We really want to remove IT from as many website changes as possible so we can focus on developments that have specific business value to us as a company.
The Atex Polopoly system is designed and built to handle large spikes in visitor traffic without affecting overall site performance. The system uses multi-level caching and dynamic page rendering to handle the most demanding online environments.
For Unibet, another key attribute of the Polopoly system is its ability to operate dependably with minimal administrative overhead, thereby allowing staff to concentrate on the company’s core business. With Unibet’s previous home-grown system, minor website changes became lengthy IT projects.
Tasks like tagging content, changing a specific theme, or implementing new functionality could take months to deploy. With Polopoly, Unibet can now launch these website projects quickly, and new microsites can be created without any programming required.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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