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6/17/10 - The major Reading-based UK internet gambling group Unibet is to up its game in the management and content of company websites following an outsourcing deal with Atex Polopoly.
With 4.4 million online punters across Europe, optimum uptime and maintenance is critical to Unibet, and the Polopoly platform will manage the betting firm’s entire online business, including the creation, launch and updating of new gaming websites, and increasing site ‘stickiness’ through improved content and user experience.
The main site receives an average of 45 million page views a month, but those numbers can vary significantly depending on the size and popularity of a given sporting event, a spokesman said this week. If an event is particularly large, such as a World Cup match, Unibet can experience hundreds of bets being placed per second just before a game, with traffic continuing to fluctuate as the game progresses.
“We make a gross profit of about $250 million dollars a year through our website,” said Stefan Norberg, Unibet Head of Architecture. “It is our bloodline. If it goes down for a day or for an hour, that’s a lot of money. That cuts off our revenue stream. So we needed a system that could handle tough peak loads to deliver the required up-time. And, after much research, we really had strong faith that Polopoly could deliver that stability to us.
“We really want to remove IT from as many website changes as possible so we can focus on developments that have specific business value to us as a company.
The Atex Polopoly system is designed and built to handle large spikes in visitor traffic without affecting overall site performance. The system uses multi-level caching and dynamic page rendering to handle the most demanding online environments.
For Unibet, another key attribute of the Polopoly system is its ability to operate dependably with minimal administrative overhead, thereby allowing staff to concentrate on the company’s core business. With Unibet’s previous home-grown system, minor website changes became lengthy IT projects.
Tasks like tagging content, changing a specific theme, or implementing new functionality could take months to deploy. With Polopoly, Unibet can now launch these website projects quickly, and new microsites can be created without any programming required.

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Gambling News :

William Hill Chairman Not Stepping Down - There are no plans for Gareth to step down. He is leading the CEO search process, which is well advanced, and is working with Philip Bowcock to deliver the key priorities for the business.

Canadian Lottery Looking at Online Gambling - The reaction of other provinces is not known, but the Newfoundland and Labrador government was apparently less than enthusiastic about the prospect, which it did not regard as a priority.

Red Riding Hood Online Slot Launched - The game, which has already attracted much preview interest, is part of the developers Fairytale Legends series, which the company plans to expand with further titles in 2017.

Super Heroes Slot Launches - When the feature is triggered, two of the heroes appear on each side of the screen to boost winnings. During free spins, heroes are triggered on every spin, with their super powers growing stronger each time.

SIS Stream To Deliver racing games to online customers - Online and retail betting industry provider SIS has signed a multi-year deal that harnesses the power of its SIS Stream product to deliver 49s-branded racing games to online customers.

Playngo in Deal With Betclic Everest Group - Swedish online gambling games developer Play’n GO has signed an agreement with the Betclic Everest Group that will see its full suite of games rolled out across the French group’s online casino brands.

2016 Italian Poker Tour main event in Malta - After besting a field of 775, many of them respected aces, Austrian poker pro Ismael Bojang claimed the main prize of Euro 101,940 over the weekend in the eighth edition of the Euro 1,100 buy-in Italian Poker Tour main event in Malta.

Betradar in Deal with OPAP - Sports betting data and analytics provider Betradar has inked a live betting supply deal with the major Greek licensed retail and online gambling operator OPAP.

2016 888poker Make It Big Tournament - A relatively unknown Hong Kong poker player, Ka Him Li (21), claimed victory after a two-way chop in the main event at the inaugural 888poker “Make It Big” live poker festival at the Aspers Casino in London over the weekend, earning the top prize of GBP 45,300.

Lightning Box Games in deal with WIlliam Hill - Sydney-based slot design specialist Lightning Box Games has signed an agreement to supply its content to William Hill’s licensed betting offices in the UK.

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