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Unibet has hired the Leo Burnett advertising agency
Thursday May 8,2014 : UNIBET AWARDS AUSSIE ADVERTISING ACCOUNT TO LEO BURNETT
Marketing a critical activity in a competitive sector.
The international online betting firm Unibet has hired the Leo Burnett advertising agency in Sydney to drive its marketing efforts in the highly competitive Australian gambling market, where the company faces formidable rivals like Ladbrokes, Paddy Power and William Hill.
Patrik Andersson, general manager of Unibet Australia, told the publication AdNews that the Australian betting market is mature, and it was very important to find a partner that would help differentiate Unibet from its competitors.
"Leo Burnett was the partner that best showed us the potential for Unibet Australia to do so both strategically and creatively,” he said.
“We felt that Leo Burnett really stood out in the pitch process for their strategic understanding of our key target market and bringing it to life in a way that will really make an impact in the market.”
Pete Bosilkovski, client services director of Leo Burnett Sydney, said: "The underdog and challenger positioning are what particularly attracted us to the Unibet opportunity. Against the backdrop of a saturated market with competitors all making the same claims, we’re excited by the prospect of changing the game and helping Unibet to achieve their business expansion goals.”
Leo Burnett picked up the main creative account for Woolworths last month.
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888Poker Takes Over the States -
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MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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