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Great Prospects for US Online Gambling
Wednesday April 3, 2013 : U.S. ONLINE GAMBLING OFFERS GREAT PROSPECTS, NEW SURVEY SHOWS
It is possible that by 2017 the United States will generate 30 percent of global online gambling revenues
The latest study of online gambling prospects by the respected research organisation H2 Gambling Capital shows that regulated real-money online gambling, excluding lottery and skill-based games, already generates almost $30 billion in gross win globally, with the UK and Europe accounting for 54 percent of the market.
The study, titled Opportunities for Game Developers in Regulated Real-Money Online Gambling was commissioned by Odobo, a relatively new distribution channel operating out of Gibraltar for game developers.
The study included predictions on the possibilities for online gambling in the United States, where individual state legalisation initiatives are burgeoning in the absence of any cohesive moves toward federal liberalisation by the US Congress
H2 predicts that by 2017 the United States could represent up to 30 percent of the global online gaming market, generating gross win of around $7.4 billion, and continuing to expand annually.
The survey found that developers of real-money games earn royalties of between 7 and 15 percent of the gaming revenue generated by players using their games. This royalty results in average revenues per user for the game developer of 30-40 times those resulting from social gaming.
Odobo was founded last November by CEO Ashley Lang, who invited game developers to capitalise on the high-value players in the online gambling industry via distribution through licensed casino operators worldwide.
Back then, Lang described his motive for forming the company, saying: "It's very likely that the blockbuster game that will help take online casino gambling mainstream has not been invented yet. We thought, 'how would any developer with that great game idea overcome all the hurdles in today's industry?' Something needed to change.
"Casino operators invest millions in marketing and are actively seeking new and high-quality content from a wider variety of developers to engage existing players and attract tomorrow's new ones. We saw a big opportunity to revisit the way content is created, distributed, marketed and monetised to the benefit of all stakeholders."
Lang said that average revenues per user in real money online gambling are 20 times higher than social and casual gaming, and tens of millions of active players are forecast to generate attractive revenues.
Odobo enables developers and operators to work together to realise the true potential of this high-growth industry. The company has devised a series of aids that include Gimp Drawing, Gnu Drawing and Game Development kits that support HTML5 game production based upon engines and random number generators certified by industry-accredited third-party testing facilities.
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Gambling News :
Is Gibraltar Out of Luck in US Tax Challenge -
Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.
Quickspin are now available in Denmark -
#quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.
UCypher Launches -
Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.
Extreme Live Gaming In deal With Betsson -
Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.
Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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