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Konami using mobile technology to further land casino objectives
Top US land gambling technology supplier Konami is leveraging the mobile communications field to provide its latest KCMS Patron product, partnering with mobile and social gaming outfit Joingo to do so.
The new product is an app designed to give primarily land casino patrons mobile access to promotional offers and loyalty incentives. It enables operators to immediately deploy their own branded Android, iPhone, Blackberry, and Mobile Web Apps, making possible the opportunity to engage with punters more often, while offering players current offers and up-to-date information.
“Konami and Joingo share many of the same objectives, both providing technology that empowers casino operators to implement innovative marketing campaigns and drive business forward. KCMS and the Patron App work together to propel a casino’s overall loyalty and social media strategy,” Joingo chief exec Steve Boyle explained this week.
The app will allow players to view all aspects of their loyalty program, such as real-time loyalty club status, point totals, promotional free play credits, points-to-play balance, as well as the current KCMS Floorwide Progressive Bonusing jackpot values.
Players can access a list of their available comps and offers that can be redeemed on the spot by playing specialised promotional games through their mobile phones, and can even enjoy self-service options like ordering drinks, requesting their cars from the valet, searching and locating their favorite machines, and signing up for a players club card whilst on the premises. Players can also view property amenities such as restaurants and hotel rooms, view menus, make reservations and obtain showroom schedules.
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Gambling News :
Is Gibraltar Out of Luck in US Tax Challenge -
Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.
Quickspin are now available in Denmark -
#quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.
UCypher Launches -
Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.
Extreme Live Gaming In deal With Betsson -
Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.
Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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