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Big Plans For Vera and John Casino in the UK
Saturday May 24,2014 : VERA & JOHN HAS BIG PLANS FOR THE U.K. ONLINE GAMBLING MARKET
Initial budget of GBP 3 million for entry to British market.
Online casino operator Vera and John is concluding a competitive marketing agency pitch to decide who will handle its foray into the British market scheduled for July this year.
The company has budgeted GBP 3 million for initial PR and marketing, which will be overseen by chief marketing officer Jason Gallucci, formerly the chief executive of Lexis and the Next15 agency, reports PR Week.
"We are launching into a crowded market space and need to create a brand that uses the power of earned media,” Gallucci said Friday. “It will potentially be across all channels, while building in the ability to create PR and social ripples."
A decision would be made in the coming weeks, he said, adding that the retained work may involve more than one agency.
The Maltese-licensed casino has previously targeted the Scandinavian market.
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
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3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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