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VERNONS LAUNCHES UK MEDIA CAMPAIGN
02/09/2012 : VERNONS LAUNCHES UK MEDIA CAMPAIGN
Television and social media campaign
Vernon's recently launched British-facing online casino and poker room Vernons.com is launching an extensive television and social media campaign to capture a bigger slice of the market by creating brand awareness.
The company, better known for its "The Football Pools" will air its first television campaign this week on Sky, ITV4, Dave, FX, DMAX, Discovery Channel, History Channel, Travel & Living, RealTime and Home& Health and the campaign will continue its run over the course of February and March.
A supporting promotion will feature on Vernon's FaceBook page dubbed the "Attention Britain" promotion in which user’s are tested on their general knowledge on British culture, television, music and entertainment.
Vernons.com is operated by Sportech eGaming along with Littlewoods Gaming and The Football Pools.
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