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Virgin Games new centralised system
Virgin Games' diversity of software providers (the Internet gambling company uses a mix of Boss Media, Wagerworks and St Minver in its offering) had the potential to cause player frustration with its cross-platform nature, and the company has sorted the matter by taking it all under one virtual roof.
The result of the new centralised system is that players have only one central log-in destination to remember, and the convenience of a single e-wallet facility as Virgin becomes an operating company in its own right working from one common platform.
"This development will provide a streamlined customer experience by offering players the opportunity to play across multiple gaming products using a central sign on solution and a single Virgin Games wallet," said a company spokesman this week. "The operation of Virgin Games gaming service was formerly outsourced to three different operators; Wagerworks for Casino; Boss Media for Poker and St.Minver for Bingo. The operation on the new Virgin Games platform has now been taken in-house and will be managed centrally from our head office in Guernsey."
Under the new system, players now only need to register once to become a Virgin Games player and browse through all of the games at Virgin Poker, Virgin Casino and Virgin Bingo. Additionally, under the new system, Virgin players will be able to play for bonus promotions and Virgin Games loyalty points, V-Points, across all games offered.
The strategic shift to become a fully fledged gaming operator has taken place at Virgin Games over the last 18 months. The company now operates using two gaming licenses held in Alderney and Malta and runs an in-house customer service call centre as well as owning and co-ordinating player databases and payment processing systems.
The 24/7 customer service solution will bring all consumer touch points together in-house including telephone, email and web-chat communication resulting in greater control, improved efficiency and an all round excellent customer experience, the company claims.
Simon Burridge, CEO Virgin Games, comments: “In developing and taking ownership of the new customer experience program, we have focused on creating the best possible value and service for our customers. Here at Virgin Games, we live and breathe the Virgin brand values and feel taking the customer service department in-house and integrating all three gaming services allows us to continue to deliver the unique Virgin experience that our customers have come to expect.”
“Our players have told us that they would like to see a wider range of games at Virgin Games and we intend to give them exactly what they’re looking for. There have been some very exciting new games brought into the market recently and we look forward to introducing them into the Virgin Games product offering” said Burridge.
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Gambling News :
Wanajump Launches -
#Wanajump Spanish online and land gambling operator Grupo R. Franco appears to be emulating the William Hill group, announcing this week that it is to begin a start-up accelerator program for innovative entrepreneurs, which it has titled Wanajump.
Coral Launches player proposition betting product -
Digital Sports Tech, a business-to-business software provider of sports betting solutions, has signed a deal with UK online and land sports betting operator Coral to provide an innovative player proposition betting product.
Oshi online casino now accepts fiat currencies -
The Oshi online casino, which started just a year ago as a Bitcoin-denominated operation, has described its expanded activity in a statement this week, noting that in addition to Bitcoin it now accepts fiat currencies and has added new game providers to its roster of suppliers.
New Standards for UK Online Gambling -
Online gambling service and technology providers, along with operators and testing agencies will be studying the new gambling software and technical standards proposal published by the UK Gambling Commission following a public consultation.
Pennsylvania Gambling Bill 1887 returned with additions -
The interaction between the Pennsylvanian House and the state Senate has become increasingly like watching a game of ping pong as the two political establishments wrestle with online gambling legalization and court-ordered tax fixes in the dying days of the current political season.
Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
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