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Betfred In Deal With We R Interactive
Wednesday July 4, 2012 : BETFRED TAPS IN TO SOCIAL ENVIRON
Branded content deal with social football game developer
Betfred has entered into a deal with social gaming publisher We R Interactive that will see the bookmaker featured in "I AM PLAYR", a popular social football game that will incorporate the bookmakers horse-racing and World Snooker Championship sponsorships.
Participation in the social game will assist Betfred's strategy of boosting brand awareness by creating social entertainment experiences around its sponsorship portfolio.
Betfred.com will appear in the game via a virtual in-game betting shop which pulls in real-life Premier League football betting fixtures and allows players to bet using their in-game cash.
I AM PLAYR is described as an innovative digital branded content platform where brands can credibly engage and communicate with their target audience by connecting with them on their own terms.
Paul Whitehead, global commercial director of We R Interactive said: "Betting and football are natural partners, so it's great to be bringing the Betfred brand into the game through these really innovative integrations that further authenticate the game and blur the boundaries between the real life of a professional footballer and the virtual world of I AM PLAYR. We're building a large audience for I AM PLAYR, so we'll be working with Betfred to grow their own social activities."
Betfred managing director Chris Sheffield added, "We are all about innovation at Betfred.com, that’s why this deal was so appealing and we are delighted that our brand will be exposed to a wider audience."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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