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WEBROUTE AND CPAYS PART OF WILL HILL-PLAYTECH DEAL
This week's big deal was undoubtedly the William Hill Online joint venture between Playtech plc and William Hill plc which referred to "purchased assets". It has now been revealed that those purchased assets consist principally of Webroute Services and CPays.
These companies include customer services companies, payment handling companies, some casino brands, international marketing agencies and smaller entities such as creative agencies.
In an email to affiliates just hours after the main announcement of the deal, William Hill Online CEO Henry Birch wrote:
"We are very excited to inform you that with this merger the affiliate programs of William Hill, Cpays, and Webroute Affiliates will together form one of the largest affiliate networks in the world, working with Europe’s leading online gaming and sports betting company.
"Our players will be using some of the very best software and systems in the market such as Playtech Casino, I-Poker, Virtue Fusion, Playtech Bingo and the Orbis sports betting platform."
Birch went on to characterise the senior affiliate management team as "some of the very best people from the industry," and advised that the new company would be introducing "brand new affiliate management software which we believe will be the best anywhere in the market."
The email also refers to a group “Affiliate Guarantee” program that ensures affiliates will continue to receive lifetime revenue share or CPA’s on all existing and new players referred, no matter which affiliate program the affiliate is currently supporting.
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Gambling News :
FanDuel adds English Premier League action -
Daily fantasy sports operator FanDuel, which is now additionally active in the UK market, has announced the inclusion on its roster of English Premier League action, with associated contests scheduled for roll-out next week.
Coral Q4-2016 earnings reports -
Ahead of its forthcoming merge with Ladbrokes, the online and land gambling group Coral published its Q4-2016 financial numbers Thursday, detailing the twelve week period ended September 25 2016.
Unibet in cooperation with -
Online gambling operator Unibet Group has signed a cooperation agreement with the FIFA subsidiary Early Warning System GmbH (EWS).
Kiron Interactive in deal with Digitain -
The online gambling expo and conference EiG 2016 has enabled two online gambling companies to come together in a commercial deal; specialist virtual games supplier Kiron Interactive has inked an agreement to distribute its virtual games via Armenia’s Digitain.
GLOBAL SPORTS BETTING WORTH $253.3 BILLION BY 2020 -
Ujjwal Doshi, lead analyst at the research firm, says, “Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators.”
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