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WEBROUTE AND CPAYS PART OF WILL HILL-PLAYTECH DEAL
This week's big deal was undoubtedly the William Hill Online joint venture between Playtech plc and William Hill plc which referred to "purchased assets". It has now been revealed that those purchased assets consist principally of Webroute Services and CPays.
These companies include customer services companies, payment handling companies, some casino brands, international marketing agencies and smaller entities such as creative agencies.
In an email to affiliates just hours after the main announcement of the deal, William Hill Online CEO Henry Birch wrote:
"We are very excited to inform you that with this merger the affiliate programs of William Hill, Cpays, and Webroute Affiliates will together form one of the largest affiliate networks in the world, working with Europe’s leading online gaming and sports betting company.
"Our players will be using some of the very best software and systems in the market such as Playtech Casino, I-Poker, Virtue Fusion, Playtech Bingo and the Orbis sports betting platform."
Birch went on to characterise the senior affiliate management team as "some of the very best people from the industry," and advised that the new company would be introducing "brand new affiliate management software which we believe will be the best anywhere in the market."
The email also refers to a group “Affiliate Guarantee” program that ensures affiliates will continue to receive lifetime revenue share or CPA’s on all existing and new players referred, no matter which affiliate program the affiliate is currently supporting.
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Gambling News :
Is Gibraltar Out of Luck in US Tax Challenge -
Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.
Quickspin are now available in Denmark -
#quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.
UCypher Launches -
Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.
Extreme Live Gaming In deal With Betsson -
Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.
Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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