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Major William Hill Deal
5/26/10 - The UK online and land gambling group William Hill plc has placed GBP 128 500 in an advertising order on Play LA Inc., which owns and operates network of multi-language gambling information websites that reach hundreds of thousands of users across the UK and Europe.
Play LA generates revenues through advertising from some of the biggest names in the online gaming industry, like Ladbrokes, William Hill, Stan James and Betfair.
In terms of its agreement with Will Hill, the portal company will provide William Hill extensive branding and ad placements across the company’s websites for English, Spanish and German sports fans. Coverage will include content on major websites like Betting Choice.co.uk, Opcionde Apuestas.com and Das Wettan Gebot throughout 2010. Play LA Inc is required to send William Hill a minimum number of new players throughout the duration of the agreement.
“This advertising agreement is our largest to date, in terms of value. In addition to the paid placements, we will continue to earn commissions on the traffic we send to William Hill”, Play LA chief executive David Hallonquist revealed this week, noting that Will Hill is one of twenty-five top bookmakers that the company promotes throughout its websites.
“Based on our 2009 earnings with William Hill, the combined value of this year’s business could exceed US $250 000”.
According to Play LA spokesmen, the deal gives the company both presence and stature in the industry, and could lead to more corporate developments in the future.
Play LA listed on the OTCBB market in the US in March 2009 and its business strategy is to generate revenues through models such as pay-per-click as well as variations such as pay-per-impression, pay-per-lead, pay-per real-money player and flat rate models for advertisers.
Last (April) month, the company advised that it is currently developing a French-facing website in preparation for the market in that country opening up. The new site will provide information for sports betters in the form of news, commentary, player profiles, match odds, statistics and betting tips for the most popular sports in France.
In March this year Play LA announced the acquisition of Arsenal-mania.com, a football fan website dedicated to Arsenal FC, one of the UK Premiership’s top football clubs.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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