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Major William Hill Deal
5/26/10 - The UK online and land gambling group William Hill plc has placed GBP 128 500 in an advertising order on Play LA Inc., which owns and operates network of multi-language gambling information websites that reach hundreds of thousands of users across the UK and Europe.
Play LA generates revenues through advertising from some of the biggest names in the online gaming industry, like Ladbrokes, William Hill, Stan James and Betfair.
In terms of its agreement with Will Hill, the portal company will provide William Hill extensive branding and ad placements across the company’s websites for English, Spanish and German sports fans. Coverage will include content on major websites like Betting Choice.co.uk, Opcionde Apuestas.com and Das Wettan Gebot throughout 2010. Play LA Inc is required to send William Hill a minimum number of new players throughout the duration of the agreement.
“This advertising agreement is our largest to date, in terms of value. In addition to the paid placements, we will continue to earn commissions on the traffic we send to William Hill”, Play LA chief executive David Hallonquist revealed this week, noting that Will Hill is one of twenty-five top bookmakers that the company promotes throughout its websites.
“Based on our 2009 earnings with William Hill, the combined value of this year’s business could exceed US $250 000”.
According to Play LA spokesmen, the deal gives the company both presence and stature in the industry, and could lead to more corporate developments in the future.
Play LA listed on the OTCBB market in the US in March 2009 and its business strategy is to generate revenues through models such as pay-per-click as well as variations such as pay-per-impression, pay-per-lead, pay-per real-money player and flat rate models for advertisers.
Last (April) month, the company advised that it is currently developing a French-facing website in preparation for the market in that country opening up. The new site will provide information for sports betters in the form of news, commentary, player profiles, match odds, statistics and betting tips for the most popular sports in France.
In March this year Play LA announced the acquisition of Arsenal-mania.com, a football fan website dedicated to Arsenal FC, one of the UK Premiership’s top football clubs.
Gambling News :
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
Pokerstars Pulls Out Of Coloumbia -
Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.
The Railbird Launched By Americas Card Room #acra -
Watching your friends conquer the tables just got a whole lot easier. Americas Card Room recently launched its industry-first Player Observer Tool dubbed “The Railbird”, a new feature that allows players seated at Americas Card Room tables to instantly share a live stream of their action with friends.
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