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Major William Hill Deal
5/26/10 - The UK online and land gambling group William Hill plc has placed GBP 128 500 in an advertising order on Play LA Inc., which owns and operates network of multi-language gambling information websites that reach hundreds of thousands of users across the UK and Europe.
Play LA generates revenues through advertising from some of the biggest names in the online gaming industry, like Ladbrokes, William Hill, Stan James and Betfair.
In terms of its agreement with Will Hill, the portal company will provide William Hill extensive branding and ad placements across the company’s websites for English, Spanish and German sports fans. Coverage will include content on major websites like Betting Choice.co.uk, Opcionde Apuestas.com and Das Wettan Gebot throughout 2010. Play LA Inc is required to send William Hill a minimum number of new players throughout the duration of the agreement.
“This advertising agreement is our largest to date, in terms of value. In addition to the paid placements, we will continue to earn commissions on the traffic we send to William Hill”, Play LA chief executive David Hallonquist revealed this week, noting that Will Hill is one of twenty-five top bookmakers that the company promotes throughout its websites.
“Based on our 2009 earnings with William Hill, the combined value of this year’s business could exceed US $250 000”.
According to Play LA spokesmen, the deal gives the company both presence and stature in the industry, and could lead to more corporate developments in the future.
Play LA listed on the OTCBB market in the US in March 2009 and its business strategy is to generate revenues through models such as pay-per-click as well as variations such as pay-per-impression, pay-per-lead, pay-per real-money player and flat rate models for advertisers.
Last (April) month, the company advised that it is currently developing a French-facing website in preparation for the market in that country opening up. The new site will provide information for sports betters in the form of news, commentary, player profiles, match odds, statistics and betting tips for the most popular sports in France.
In March this year Play LA announced the acquisition of Arsenal-mania.com, a football fan website dedicated to Arsenal FC, one of the UK Premiership’s top football clubs.
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Gambling News :
Local Florida Poker Pros Scam Marc Klang For $500k -
Previous scumbag rightfully wins over $500,000 gambling against a conglomerate of local poker pros. After using every excuse possible, said group decides they are not paying out any money. After some time they pay out $43k of 500k. Winner warns community of the groups actions to prevent similar future scams.
Super Multitimes Progressive HD Slot -
This 3-row, 5-reel slot features Multipliers, Wilds, Free Spins and four Progressive Jackpot levels offering increasing wins to heighten player engagement.
2017 Aussie Milliona Updates Events 2,3,4 -
Taiwan's James Chen bested Australian Rainer Quel heads up to win the first championship ring of the series in which he defeated a field of 48 players in Event 2: $2,500 H.O.R.S.E. earning the top prize of AUD$39,700.
Juventus name VWin as Partner -
“We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high potential markets such as this one,” Giorgio Ricci, co-chief revenue officer & head of global partnerships and global revenue for Juventus said.
Luckia Group 2016 Results -
The group reports record turnover of Euro 269.66 million, up 12 percent over full year 2015 with EBITDA standing at Euro 44 million, a 26 percent increase over the previous year.
Fire Rooster Slot Launches -
This 5-reel, graphic-rich slot is based on the Chinese legend, The Rooster’s Lament, in which the Jade Emperor chooses specific animals to represent the months of the year.
n2-Live Updates -
The company promises new features designed to enhance the playing experience that “further distance our gaming solutions from the ‘me too’ products currently available in the market place.”
Betfred FY 2016 -
Betfred has seemingly reversed its fortunes with a strong 2016 delivering a GBP 28,438,000 operating profit as opposed to the GBP 77,312,000 loss in fiscal year 2015.
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