William Hill Extends Relationship with Cryptologic

3/18/10 - Online gambling software developer Cryptologic celebrated its ten-year-long business partnership with the major UK bookeeper group William Hill plc this week by extending the relationship with a new multi-year deal to license a suite of its most popular branded casino games.

Under the new deal, CryptoLogic will license at least 10 of its top slot games including Bejeweled, Cubis, King Kong and Millionaires Club for inclusion on William Hill.com. Nine Cryptologic games have already gone live, with a further game expected to launch in the coming weeks.

The games are being deployed through Cryptologic's and William Hill's technology platform provider Orbis Technology.

Brian Hadfield, President and CEO of Cryptologic, said: "This deal reaffirms our excellent relationship with William Hill, one of the most respected names in the gaming industry. The rapid roll out of our branded games by William Hill demonstrates the popularity of our games with their customers and the value we bring to our licensees."

Founded in 1934, William Hill is one of the best-known names in the gambling industry across three channels: online, the high street and on the telephone. Listed on the London Stock Exchange, it is one of Britain's top 350 companies with over 15 000 employees serving customers in over 175 countries.

"Cryptologic's compelling and innovative games are one of the major reasons we have worked together for over a decade," said Colin Cole-Johnson, gaming director of William Hill Online. "Their branded slot games are a must-have for attracting and retaining players and providing a highly entertaining environment for our customers."

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