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UK gambling group extending its in-house marketing effort
The UK online and land gambling group William Hill plc has apparently departed from its in-house driven marketing policy by confirming that it is in the market for an advertising agency to handle some GBP5 million of its promotional business.
Advertising media in the UK this week reported that agencies will be keen to land the account, which will be predominantly focused on the company's internet gambling marketing.
It's not the first time that Will Hill has outsourced - earlier this year it awarded a contract to The Bank agency, but now reportedly needs additional external back-up as it expands its online activities.
Company sources said that The Bank would remain the priority external partner following its success with the "I Will" campaign and major projects supporting the firm's involvement in the football World Cup. In 2009, Will Hill also took on the Manchester-based agency BJL to produce online gambling TV ads.
Kristof Fahy, group brand and marketing director for William Hill told marketing media: "This is an exciting time for us. Continued growth will be our focus, and we have a pipeline of innovative products to bring to the market. An expansion of our agency roster will ensure that we continue to create great campaigns in 2011 and beyond."
Reports are that William Hill has already invited a number of agencies to pitch for the extended account in a process headed by in-house manager Alex O'Shaughnessy.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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