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William Hill Changing ad agencys
Thursday September 26,2013 : AD AGENCY CHANGES FOR WILLIAM HILL AUSTRALIA
Agencies invited to pitch for lucrative marketing account.
The Australian branch of Brit gambling group William Hill plc is making changes to its advertising agency Downunder prior to a major marketing drive following its acquisitions of Sportingbet, Centrebet and Tom Waterhouse.
The AdNews newsletter reports that after spending A$700 million on acquiring the companies, William Hill Australia plans to consolidate its brands and develop new creative for the marketing push as it strives to build its already impressive market share in the land of Oz.
"Creative agencies are pitching for the business this week," AdNews reports. "Agencies are competing for the consolidated Sportingbet and Centrebet business – soon to be rebranded under the William Hill name – but it appears that the Tom Waterhouse brand will remain a separate entity for the time being."
Creative for Tom Waterhouse is currently handled by the Fenton Stephens agency in Melbourne, whilst MediaCom has handled media buying for the bookie company for the past few months.
Currently, the Sportingbet media account is held by the UM agency. Previously The Works handled some creative duties for Sportingbet and Centrebet, but it has not worked with the brands since William Hill acquired the businesses, AdNews reports.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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