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William Hill Changing ad agencys
Thursday September 26,2013 : AD AGENCY CHANGES FOR WILLIAM HILL AUSTRALIA
Agencies invited to pitch for lucrative marketing account.
The Australian branch of Brit gambling group William Hill plc is making changes to its advertising agency Downunder prior to a major marketing drive following its acquisitions of Sportingbet, Centrebet and Tom Waterhouse.
The AdNews newsletter reports that after spending A$700 million on acquiring the companies, William Hill Australia plans to consolidate its brands and develop new creative for the marketing push as it strives to build its already impressive market share in the land of Oz.
"Creative agencies are pitching for the business this week," AdNews reports. "Agencies are competing for the consolidated Sportingbet and Centrebet business – soon to be rebranded under the William Hill name – but it appears that the Tom Waterhouse brand will remain a separate entity for the time being."
Creative for Tom Waterhouse is currently handled by the Fenton Stephens agency in Melbourne, whilst MediaCom has handled media buying for the bookie company for the past few months.
Currently, the Sportingbet media account is held by the UM agency. Previously The Works handled some creative duties for Sportingbet and Centrebet, but it has not worked with the brands since William Hill acquired the businesses, AdNews reports.
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Kentucky Derby Odds: Justify still Favorite -
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888Poker Takes Over the States -
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MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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