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New William Hill TV Campaign
Monday November 18 ,2013 : WILL HILL MARKETING EFFORTS PAYING OFF
New TV campaign piques interest
A new TV campaign is yielding impressive results for the William Hill Vegas Casino's new app, pushing it to the No. 1 ranking in the Apple 'Free Casino' chart just hours after the TV campaign kicked off.
According to a company statement, 11 000 people downloaded the app in less than a week following the ultra-modern TV campaign produced by London-based Art & Graft.
The campaign marketing William Hill's GBP 1 million giveaway promotion, features the track 'Kid Velo' from up and coming electronica band, Rival Consoles.
“It has been a fantastic take-up and our new ad campaign has played a massive part – it gives a fantastic visual representation of what William Hill Vegas is all about and, once again, our customers have responded,” said James Curwen, William Hill’s Director of Gaming.
The promotion expects to have 32 000 winners before it ends at the end of the year.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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