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William Hill's marketing hype deemed excessive
4/18/2012 : WILL HILL MARKETING STRATEGY IRKS RIVALS (Update)
Accused of dubious publicity tactics and questioned on the validity of its claims
William Hill's marketing hype have been deemed excessive by rival bookmakers across the British press this week.
Particularly aiming at the report of a punters good fortune on the Grand National Big Buck's GBP 500 000 bet to win GBP 100 000 (see previous InfoPowa report), competitors are grumbling that William Hill provided selective information on the wager and accuse the company of using excessive, and perhaps doubtful, hype reports The Daily Mail.
William Hill's predictions that it expects to receive GBP 1 billion through its land and online facilities during the FA Cup Semi-Finals and Nationals Week has also raised eyebrows in bookmaking circles.
Rival Coral Group spokesperson David Stevens reportedly said: "One betting firm is out on its own with the publicity tactics it's pursuing. At least the rest of us have semblance of truth in what we claim" while Ladbrokes' David Williams said: "This is irresponsible, it's out of hand!"
William Hill, however, stands by its strategy and backed its claims by providing the Daily Mail with a copy of the 1/5 odds-on betting slip of the unidentified South England Aintree punter.
"We're the leading bookmaker," said Kate Miller of William Hill. "We don't have to make things up and have audited accounts."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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