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William Hill's marketing hype deemed excessive
4/18/2012 : WILL HILL MARKETING STRATEGY IRKS RIVALS (Update)
Accused of dubious publicity tactics and questioned on the validity of its claims
William Hill's marketing hype have been deemed excessive by rival bookmakers across the British press this week.
Particularly aiming at the report of a punters good fortune on the Grand National Big Buck's GBP 500 000 bet to win GBP 100 000 (see previous InfoPowa report), competitors are grumbling that William Hill provided selective information on the wager and accuse the company of using excessive, and perhaps doubtful, hype reports The Daily Mail.
William Hill's predictions that it expects to receive GBP 1 billion through its land and online facilities during the FA Cup Semi-Finals and Nationals Week has also raised eyebrows in bookmaking circles.
Rival Coral Group spokesperson David Stevens reportedly said: "One betting firm is out on its own with the publicity tactics it's pursuing. At least the rest of us have semblance of truth in what we claim" while Ladbrokes' David Williams said: "This is irresponsible, it's out of hand!"
William Hill, however, stands by its strategy and backed its claims by providing the Daily Mail with a copy of the 1/5 odds-on betting slip of the unidentified South England Aintree punter.
"We're the leading bookmaker," said Kate Miller of William Hill. "We don't have to make things up and have audited accounts."
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