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William Hill Upping Social Media presence
Wednesday August 1,2012 : WILL HILL TO VAMP UP SOCIAL MEDIA PRESENCE
Internet and Social Media platforms to promote to other markets in support of international expansion
UK bookmaker William Hill has employed the services of London based "Lexis - the recommendation agency", an external social media and public relations firm, to promote the company to other markets as it expands internationally.
Kate Miller, public relations manager at William Hill told PR Week: "Social media have become more and more important with sports fans and others, as you can tell from the Olympics. For example, Twitter is a recognised comms stream now, and for us it’s about working to make the best of the content we’re producing. The internet and social media allow us the opportunity to promote to other markets as we expand internationally, and tailor our content to various different marketplaces."
Supported by Lexis' senior associate director Gareth Griffiths, the three month project is an expansion on the agency's WilliamHill.com Greyhound Derby project undertaken earlier this year.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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