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WILL HILL EXCLUSIVE BETTING PARTNER TO ESPN GOALS APP
11/18/2012 : WILL HILL EXCLUSIVE BETTING PARTNER TO ESPN GOALS APP
Dedicated bet now button without exiting the app
William Hill has been named exclusive betting partner of the ESPN Goals app following a deal inked this week for the supply of live odds for the Barclays Premier League in a branded betting zone.
Brand Republic reports the UK bookmaker will be the only brand on the app's loading page allowing users to bet on the Barclays Premier League in real time through a William Hill "bet now" button allowing the placement of bets without leaving the app.
Creative was developed by ESPN and William Hill's in-house teams in the form of display banner ads promoting William Hill through out the app along with video ads placed around video content.
Alan Fagan, group sales director EMEA at ESPN, said: "This new partnership demonstrates our ability to offer brands integrated, innovative and relevant advertising solutions, connecting them with football fans on whichever device is most relevant."
The ESPN Goals free-to-download app is available through Apple iTunes, Google Play, Nokia’s OVI store, the Blackberry app world and Windows Phone marketplace.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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