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Yahoo Launches Texas Hold’em portal
Friday October 31,2014 : YAHOO! TEXAS HOLD'EM ACTION
Advertising strategy indicates an affinity with fantasy sports bettors.
The online search giant Yahoo! has seized the initiative and launched a Texas Hold’em portal on its website, according to a report in the business publication Forbes.
Yahoo marketers are currently advertising the Texas Hold’em poker game directly on the company's fantasy football webpage, suggesting that it expects to see the same association with that sport as has been the case with sports betting generally and poker players in the past.
In order to comply with US laws, at present the new product does not pay any prizes to the winners beyond free chips to use for more gaming.
But, as a writer on the Yahoo site notes, the new Yahoo Texas Hold’em portal could be easily monetised if the overall legal environment were to become more positive, ensuring that the company is strongly positioned and establishing its presence with poker players and fantasy sports fans alike.
Yahoo has already built a strong following through monetising its fantasy football and fantasy basketball games, and an important element in that monetisation is its ability to sell targeted advertising on its websites to interested third parties.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgaming’s customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sunday’s 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at –115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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