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Gambling Ads on Youtube Now Allowed
6/22/10 - Video-sharing Youtube owner Google is allowing licensed UK gambling and betting companies to run display campaigns on YouTube in Britain for the first time, with Ladbrokes the first to sign up, reports New Media Age.
Gambling firms will be allowed to air age-restricted campaigns, including pre-roll, on the YouTube home page, on video pages and within brand channels, although the content will only be displayed once a viewer has verified he or she is over 18.
YouTube account holders with a given age of over 18 will also be served the ads.
Ladbrokes is the first UK gambling brand to use the new Youtube facility, airing a click-to-play campaign through the TBG Digital agency.
The move continues Google’s relaxation of previously restricted forms of advertising in the UK; in late 2008 restrictions on paid search gambling terms on gambling were lifted.
Google industry leader James Cashmore told NMA the company is confident ads will only reach over-18s, and that the industry and regulators will be happy with the restrictions in place.
“We’ve been in discussions with brands and agencies about this for more than two years,” he said.
Cashmore said while Google has been talking to GamCare, it hadn’t yet told the gambling support group about the extension of ads on YouTube.
All ads with run through the newly re-branded Google Display Network, which replaces the Google Content Network.
Cashmore said the name change reflected how display is central to the Google ad offering. “Display makes up a significant proportion of the Content Network, so it made sense to change,” he said.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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