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Zynga Acquires Rising Tide Games
Tuesday September 15,2015 : ZYNGA IN NEW SOCIAL CASINO GAMING ACQUISITION
US giant acquires Rising Tide Games...and welcomes Maytal Olsha back to the fold.
US social gaming giant Zynga has announced the acquisition of social casino developer Rising Tide Games, headed by former Zynga and 888 exec Maytal Olsha.
Other founders of of the company, which has operations in New York and Austin, Texas, are casino slot game veterans Stuart Zoble, Andrew Sega, and Peter Franco. Zoble was previously senior vice president of US games developer High 5 Games, whilst Sega is chief technology officer of Rising Tide, with 15 years of experience in games and previous social casino development at Sojo Studios.
Founded as a free-to-play social casino gaming start-up last year by former Playtika and Zynga managers, Rising Tide has developed quality operations like Black Diamond Casino, the publication VentureBeat notes, valuing the social casino game market at around $3.5 billion worldwide in 2015, according to Eilers Research. It is expected to grow 16 percent to $4 billion in 2016.
The consideration for the acquisition has not been disclosed, but Zynga chief Mark Pincus wrote in his blog that the deal was in line with Zynga's intention to continue expansion into social casino gaming.
“Zynga has a long history in the Social Casino space, as Zynga Poker is the original social game and remains the world’s largest free poker game. We look forward to our Poker and Slots teams continuing to deliver games that delight our players,” he wrote.
Olsha was originally hired to head up Zynga's real-money gambling ambitions, but as strategies changed she transitioned into the social gaming vertical for the company, overseeing initiatives like Hit It Rich Casino Slots and Duck Dynasty Slots until her departure and involvement with Rising Tide
“I look forward to once again partnering with Mark, the talented Spooky Cool team and the Zynga Austin Studio to create authentic and truly social free-to-play games,": Olsha said this week.
"Together, with our Rising Tide Games family, I believe we can deliver fun, unique Social Slots experiences to players around the world in the growing Social Casino gaming space.”
Pincus said that Zynga plans to eventually launch Black Diamond Casino globally.
VentureBeat reports that Zynga grew its social slots franchise bookings by 274 percent between Q2 2014 and Q2 2015.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
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