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ZYNGA PLANNING AN ENTRY INTO THE CASINO AND BINGO SECTOR?
Wednesday, November 23, 2011 : But we're focused on the free social gaming approach, says company exec
One of the more interesting poker interviews this week was conducted by Poker News.com, which engaged with the general manager of social gaming phenomenon Zynga, Lo Toney.
San Francisco-based Zynga has been around since mid-2007, and in that remarkably short timespan has become a major force in the social gaming sector with a variety of offerings, the first and most popular of which appears to be free-to-play online poker.
The Zynga game is played by some 7 million fans a day on top sites like Facebook and Google Plus, and on mobile iPhone and Android handsets.
Toney is justified in boasting that his company is the biggest poker operator on the planet....but he assured Poker News that Zynga has no ambitions in the play-for-money sector, even if the internet business is legalised in the United States of America.
Asked by Poker News whether there was any intention to enter the real-money sector, Toney replied:
"Zynga's business model is free-to-play and we monetize the virtual goods. That's our business model. We have no interest in going after the real-money space. We have been able to build a very nice business for ourselves with our heads down focusing on our existing business model."
So big is the Zynga enterprise, that the events of Black Friday barely registered: "As the world's largest poker game I think our scale is so large that it takes a lot to be able to tip the scale for us," Toney observed.
"We were the world's largest poker game before those actions were taken by the DOJ, and we remain the world's largest poker game after those actions."
Perhaps the most interesting revelations in the interview were those concerning Zynga's plans to get into online casino and bingo free-play action...again in the social context.
"The main thing we're focused on at the moment is expanding what we've started at Zynga Poker," said Toney on the company's future direction. "We feel that we can give our fans and users something that they've never experienced, and that experience is Zynga Casino.
"What we decided to do is create another app for Zynga Casino, and the first game that's going to join Zynga Poker in Zynga Casino is going to be Zynga Bingo.
"It's a game that people can look forward to playing, and they're going to have a fantastic time being able to reminisce and go back to a game that maybe they were introduced to the first time by their parents or grandparents. We're going to make sure people know what the game is, but we're going to add some twists. We're going to make it fun, exciting, and, of course, we're going to make it social because that's what we do best," he concluded.
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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