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Zynga Social Slot Game Making $160K a Day
Monday March 16,2015 : ZYNGA RIDING HIGH WITH SOCIAL SLOT GAME
Three social gaming products in the top ten illustrates the potential of the sector.
Zynga's mobile social game 'Hit It Rich! Free Casino Slots!' was the subject of an assessment this week that also illustrated the potential of mobile social gaming in the publication Seeking Alpha.
The assessment quoted current numbers from the independent monitor Statista which showed that the Zynga offering, developed by subsidiary Spooky Cool Labs, is at number nine in the Top Ten games and delivers daily average sales from US iPad and iPhone users alone of $159,000, a figure the assessment estimates could be as high as $479,000 if Android and global usage is taken into account.
To put the figures into perspective, 'Hit It Rich! Free Casino Slots!' still has a way to go before it reaches the heights currently achieved by top game Clash of Clans, which has daily average sales of $1.63 million, but the important thing to note is the strong presence of social gaming apps on the overall list - the social casino genre is the third most lucrative mobile games category, with Hit it Rich, Big Fish Casino (sixth on the list) and GSN Casino at tenth.
Ways in which Zynga might extend its penetration into a clearly lucrative market are suggested by the study, principally to follow the example of Big Fish and expand the games choice to casino games beyond slots, such as blackjack or baccarat, increasing variety and interest in the offering.
Seeking Alpha also gives an interesting insight into the value of the social casino market, quoting statistics that indicate that this sector commanded 11 percent of mobile gaming revenue last year, according to the Casual Games Association, and that by the close of 2015 it will be worth $3.30 billion a year.
Newzoo estimates that mobile games revenue will reach $30.3 billion this year, so that sort of estimate is not too optimistic.
The Seeking Alpha article includes an interesting graphic of the top ten iPhone and iPad games in the United States, and can be accessed here:
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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