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Zynga Social Slot Game Making $160K a Day
Monday March 16,2015 : ZYNGA RIDING HIGH WITH SOCIAL SLOT GAME
Three social gaming products in the top ten illustrates the potential of the sector.
Zynga's mobile social game 'Hit It Rich! Free Casino Slots!' was the subject of an assessment this week that also illustrated the potential of mobile social gaming in the publication Seeking Alpha.
The assessment quoted current numbers from the independent monitor Statista which showed that the Zynga offering, developed by subsidiary Spooky Cool Labs, is at number nine in the Top Ten games and delivers daily average sales from US iPad and iPhone users alone of $159,000, a figure the assessment estimates could be as high as $479,000 if Android and global usage is taken into account.
To put the figures into perspective, 'Hit It Rich! Free Casino Slots!' still has a way to go before it reaches the heights currently achieved by top game Clash of Clans, which has daily average sales of $1.63 million, but the important thing to note is the strong presence of social gaming apps on the overall list - the social casino genre is the third most lucrative mobile games category, with Hit it Rich, Big Fish Casino (sixth on the list) and GSN Casino at tenth.
Ways in which Zynga might extend its penetration into a clearly lucrative market are suggested by the study, principally to follow the example of Big Fish and expand the games choice to casino games beyond slots, such as blackjack or baccarat, increasing variety and interest in the offering.
Seeking Alpha also gives an interesting insight into the value of the social casino market, quoting statistics that indicate that this sector commanded 11 percent of mobile gaming revenue last year, according to the Casual Games Association, and that by the close of 2015 it will be worth $3.30 billion a year.
Newzoo estimates that mobile games revenue will reach $30.3 billion this year, so that sort of estimate is not too optimistic.
The Seeking Alpha article includes an interesting graphic of the top ten iPhone and iPad games in the United States, and can be accessed here:
MLB Odds: Stroman Gets the Nod Against Royals -
The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.
Microgaming QuickFire enters Coloumbia -
Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.
Partypoker to sponsor WSOPC Uruguay -
Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.
MLB Odds: Jays Hope to Spoil Orioles’ Visit -
The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.
Money Storm Casino -
Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.
Big Online SLot Win on Ultimate 10X Slot -
At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000
PartyPoker Exits Australia -
From 31st August 2017 partypoker players will no longer be able to play from Australia. Players’ deposited funds are safe and available for withdrawal.
Mercury Poker Live on Indian Poker Network -
Mercury Poker Live on MPN's Indian Poker Network. MPN India, established in 2015, is a ring-fenced poker network dedicated to the Indian market and operating exclusively in Indian Rupees.
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