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Zynga Social Slot Game Making $160K a Day
Monday March 16,2015 : ZYNGA RIDING HIGH WITH SOCIAL SLOT GAME
Three social gaming products in the top ten illustrates the potential of the sector.
Zynga's mobile social game 'Hit It Rich! Free Casino Slots!' was the subject of an assessment this week that also illustrated the potential of mobile social gaming in the publication Seeking Alpha.
The assessment quoted current numbers from the independent monitor Statista which showed that the Zynga offering, developed by subsidiary Spooky Cool Labs, is at number nine in the Top Ten games and delivers daily average sales from US iPad and iPhone users alone of $159,000, a figure the assessment estimates could be as high as $479,000 if Android and global usage is taken into account.
To put the figures into perspective, 'Hit It Rich! Free Casino Slots!' still has a way to go before it reaches the heights currently achieved by top game Clash of Clans, which has daily average sales of $1.63 million, but the important thing to note is the strong presence of social gaming apps on the overall list - the social casino genre is the third most lucrative mobile games category, with Hit it Rich, Big Fish Casino (sixth on the list) and GSN Casino at tenth.
Ways in which Zynga might extend its penetration into a clearly lucrative market are suggested by the study, principally to follow the example of Big Fish and expand the games choice to casino games beyond slots, such as blackjack or baccarat, increasing variety and interest in the offering.
Seeking Alpha also gives an interesting insight into the value of the social casino market, quoting statistics that indicate that this sector commanded 11 percent of mobile gaming revenue last year, according to the Casual Games Association, and that by the close of 2015 it will be worth $3.30 billion a year.
Newzoo estimates that mobile games revenue will reach $30.3 billion this year, so that sort of estimate is not too optimistic.
The Seeking Alpha article includes an interesting graphic of the top ten iPhone and iPad games in the United States, and can be accessed here:
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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