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Zynga Poker Is A Hit

10/29/09 - Forbes magazine carried an interesting feature this week on the 43-year-old Internet entrepreneur behind some of the social networking scene's most successful applications - Mark Pincus, a man who has made a fortune from giving networkers something to do.
 
Pincus, who named his games provider company Zynga after a pet bulldog, explained the fundamental base for his success with sites like the 300 million member Facebook, telling Forbes: "You have this cocktail party - you've brought everyone together. But there's nothing to do." 

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His answer? Games played with friends to fill users' time.
 
In early 2007 Pincus learned Facebook would soon open its site to software developers such as gamemakers. He and a small team quickly got to work on a Facebook card game that would eventually become Texas Hold'Em Poker.
 
It was the first Facebook poker game that people could play with their online friends; gamblers could even see their friends' pictures as they played hands. Players spend real money to buy chips--it costs $5 for $75 000 in chips and $50 for $5 million worth - but they can never cash out.
 
Zynga also gave players another way to stay in the game: Instead of using a credit card to buy chips, gamblers could accept some sort of offer from a marketer. They might install an application on their computer from TripAdvisor, or sign up for Netflix, for example. Zynga gets paid an undisclosed bounty every time one of its customers accepts an offer. Such offers are now a big chunk of Zynga's business, though Pincus says that sales of cybergoods make up the biggest portion of its revenue.
 
Following the runaway success of Texas Hold'Em Zynga developed other games which could be monetised by selling the users enhancement features to the base game, which Pinkus dubs "golden mechanics."
 
In 'FarmVille' players run a farm, checking on their crops periodically as they grow and then returning for the harvest. That means more opportunities to spend real money in the game, purchasing things like distintive barns, virtual sheep or scarecrows.
 
In 'Café World', aspiring restaurateurs run their own virtual eateries, with plenty of kitchen pressure as plates of food have to reach diners before the contents spoil.
 
Users like 'Mafia Wars', too - it provides a fantasy outlet for buying guns and ordering hits on enemies.
 
In picking new gaming applications Pincus always insists on having the last word despite a staff of several hundred. He recently killed a sword fighting game despite $2 million already spent on development costs.
 
Zynga's size and its breadth of games also creates a classic network effect, helping it to better market new titles. Novice users of Café World might see a teaser for Mafia Wars when they first log in, inviting them to try the mob game. Zynga also ploughs profits back into advertising on Facebook. Zynga gamers often broadcast their exploits to their Facebook friends; friends might receive a notice when someone starts playing FarmVille or moves to a new level on Mafia Wars.

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Zynga should rack up revenues this year of at least $100 million, says Pincus, though he won't disclose how much. The San Francisco company, founded in 2007, employs 530 people, including contractors.
 
The company's social games have by far the largest number of active users according to independent surveys, ahead of competitors like Playfish and SlashKey. It has raised $39 million from investors such as Kleiner Perkins Caufield & Byers, Union Square Ventures and Foundry Group and could be a candidate to go public next year.



Gambling News :

MLB Odds: Stroman Gets the Nod Against Royals - The Toronto Blue Jays (70-80, –20.18 betting units) begin their final home stand of the 2017 campaign this Tuesday when they welcome the Kansas City Royals (73-76, +2.56 units) to Rogers Centre. Sportsnet has the coverage at 7:07 p.m. Eastern.

Microgaming in bingo software deal with Marathonbet - Marathonbet’s loyal customers will now be able to enjoy an extensive Bingo offering – marking another big expansion of its online gaming collection.

Microgaming QuickFire enters Coloumbia - Wplay signs for Quickfire; strategic deal sees Quickfire enter Colombian market. Colombian-licensee Wplay has signed a deal for Quickfire, powered by Microgaming.

Partypoker to sponsor WSOPC Uruguay - Partypoker to sponsor WSOPC Uruguay in December. Qualify exclusively on partypoker for WSOP Uruguay Main Event. December 7th to 17th in beautiful Punta del Este.

MLB Odds: Jays Hope to Spoil Orioles’ Visit - The 2017 season is just about over for the Toronto Blue Jays (66-77, –21.19 betting units), but they can play spoiler in Tuesday’s game against the visiting Baltimore Orioles, starting at 7:07 PM ET on Sportsnet.

Money Storm Casino - Money Storm is not your typical online casino. While many focus on the quantity of games they offer their players, this one is more focused on the quality of their games.

Big Online SLot Win on Ultimate 10X Slot - At 9.20PM on August 28th, Kasey R was enjoying the new Ultimate 10X three-reel slot at Miami Club. The game has a random 'must win' progressive jackpot that is guaranteed to pay by the time it reaches $25,000

MPN Greatest Poker Player in the Universe - The MPN announces the third annual Universal Championship of Poker (UCOP III), boasting €750,000 guaranteed across 59 tournament events this September

PartyPoker Exits Australia - From 31st August 2017 partypoker players will no longer be able to play from Australia. Players’ deposited funds are safe and available for withdrawal.

Mercury Poker Live on Indian Poker Network - Mercury Poker Live on MPN's Indian Poker Network. MPN India, established in 2015, is a ring-fenced poker network dedicated to the Indian market and operating exclusively in Indian Rupees.

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