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ZYNGA POKER GEARS UP MASSIVE ADVERTISING
Tuesday, November 1, 2011 : Social gaming content developer is taking up some of the slack in US internet poker advertising
Zynga Poker, the social gaming content developer that boasts almost 30 million users a month on its free-to-play poker product, appears to be taking up much of the advertising slack created by the departure from the US of major advertisers like Pokerstars and Full Tilt Poker in the wake of Black Friday.
The company has reportedly taken a substantial chunk of advertising on the ESPN network much favoured by major online poker operators in televising major live tourneys and .net promotional activities.
The obvious conclusion is that Zynga is closely following the legalisation trend for online poker in the United States, where it is based in San Francisco, and possibly has early positioning plans of its own.
If true, the company could represent a formidable competitor with a vast player base. Strengthening that speculation in recent months, Zynga has been beefing up its software and services.
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Gambling News :
Is Gibraltar Out of Luck in US Tax Challenge -
Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.
Quickspin are now available in Denmark -
#quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.
UCypher Launches -
Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.
Extreme Live Gaming In deal With Betsson -
Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.
Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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