11/24/09 – The Gibraltar-based and London-listed online gambling group Party Gaming plc has launched an online poker service in Italy for Fueps, Italy’s leading casual games operator, as part of a three-year exclusive deal.
Fueps’s site, 4A – The Poker Suite, has joined PartyGaming’s dedicated and growing Italian poker network alongside PartyPoker and Intralot. More than 550 000 registered users play over 100 games on Fueps’s casual games website, presenting significant cross-marketing possibilities.
Commenting on today’s announcement, Jim Ryan, Chief Executive Officer of PartyGaming said: “Fueps is our fifth business-to-business deal this year and is an excellent addition to our Italian poker network.
"This agreement is consistent with our aim to establish a strong presence in the Italian poker market and to be well-placed to take advantage of the further deregulation of online gaming that is already planned to take place in Italy over the next few months.”