Online gambling group 888.com continued its energetic foray into diverse games partnerships as the week ended with its fourth deal – this one with the popular Internet game-server software developer Rival Powered. The company entered the industry three years ago and has provided gambling suites and backend systems for several online casinos, vigorously marketing its ‘i-slots' games.
Rival Powered will provide 888 with its games and backend systems, which 888 will integrate into its cross-platform system for its customers and white label partners. Financial terms of the deal were not disclosed.
888's continued innovation in ‘soft' and casino games has seen the integration of a series of unique games from external providers into 888's Integration Platform. The Platform enables third party game providers to connect swiftly into 888's gaming environment, wallet, cashier and customer support systems.
Gabi Campos, Senior VP, Head of Offering for 888 said: "As 888's gaming arena becomes broader, through constant internal development of sophisticated games and integration of external unique content, we seek partners that can add freshness.
"i-Slots' video clips, atmosphere and characters, are perfectly suited to provide a highly interactive fun customer experience for players who access games from 888's casino lobby, poker room, sportsbook portal and bingo website, or from 888's white labeled platforms.'
Patrick Stacey, CEO of Rival Powered, said: "Rival is proud and eager to partner with 888 in providing its visually rich and highly interactive offering of games to a wider audience."
The Rival deal is the fourth in a series of moves in recent weeks by 888. Previous partnerships have been signed with Cryptologic, Electracade and GTS
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