Bally Technologies, New Online Game Deal

Friday August 3,2012 : BALLY IN NEW ONLINE GAMES DEAL
 
Agreement with High 5 Games will provide mobile and online content
 
Bally Technologies, Inc. and High 5 Games announced Thursday an agreement that the two companies will publish a substantial number of new High 5 Games products under the Bally brand for the global land-based, mobile, and online business-to-business casino gaming markets.
 
The multi-year agreement includes the creation and development of a variety of unique games for Bally Technologies.
 
“We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”
 
Anthony Singer, Chief Executive Officer of H5G said: “With Bally’s sophisticated new Alpha2 game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”
 
H5G can claim the creation of some of the most popular slot-machine games in the industry, Singer said. “We are very proud of our tradition of creating high-performing games to fuel the success of our partners."
 
Founded in 1995, the company has hundreds of games in its inventory, played across six continents and in nearly 50 countries.