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UK mobile gambling specialist firm Cellectivity has announced that a new white label deal with  PlazaWinBet.com, which has become the second partner for the Bet2Go Sports mobile sports betting and comparison service.
 
Cellectivity launched its Bet2Go b2b service last September, with BetRescue.com signing on as its first partner soon after.
 
The Bet2Go Sports service enables punters to construct their own multiple or accumulator bets by choosing from the events and markets provided. After a customer has built a bet, the service shows the best price based on which bookmakers are able to offer such a wager.
 
Once a bettor has compared and chosen the best value or return, the wager is placed with the appropriate bookie site from a selection that includes Ladbrokes, Blue Square, Paddy Power, SkyBet, Boyle Sports, Victor Chandler and Sportingbet.