Thursday, November 3, 2011 : New offering addresses the tablet and smart phone market
Online gambling software and games developer Microgaming has launched its latest mobile casino product, Android Air.
The new offering is an Adobe Air-based application, available for use with tablets and smartphones running on Android. The platform comes with a starting game package of 8 top quality casino games from the provider, which has plans to deliver at least 20 or more games before the end of 2011.
Much like Microgaming’s popular Viper casino software, new games will be automatically added via a process which is connection state aware, so players can choose to do these updates via WiFi rather than 3G.
Games are available via a slick, user-friendly lobby, and fully revamped banking and registration modules are also available.
The underlying architecture has been updated and connection now links directly with the gaming server, allowing the deployment of Microgaming’s comprehensive suite of acquisition and retention tools such as Bonus Balance, Player Grouping, Player Communication Manager and VPB an online Virtual Pitboss that allows instant trigger based messaging and promotions.
Neill Whyte, head of product channels at Microgaming said this week: “Mobile has been a key part of Microgaming’s strategy for the past few years and we already enjoy a strong market share with our existing suite of products. The explosion of mobile gaming over the last 12 months, driven largely by the increased adoption of smartphones in developing countries, represents a huge opportunity for providers.
“We feel our new product will have a significant impact on the mobile market, and the gaming industry as a whole. Microgaming can claim the strongest portfolio of gaming assets in the industry, which we can leverage to fully exploit the opportunity that the rapid growth in Android based smartphones represents.”